Expansion Head – New Cities
4 weeks ago
About Cult:
Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
Job Summary:
This is a P&L leadership role that blends strategic thinking with fast-paced execution. You'll build the roadmap for new city growth, lead cross-functional teams, and deliver on aggressive targets around revenue, payback, and profitability. You'll also serve as the internal champion for new city investments, rallying org-wide support and shaping how cult.fit scales in India's next 100 cities.
Key Responsibilities:
Strategy & Road mapping
● Build a 5-year expansion blueprint—covering city prioritization, investment planning, formats, and pricing.
● Define success metrics and milestone frameworks for each city.
P&L Ownership
● Own full P&L for new city gyms: revenue, margin, payback period, and ROI. City Launch & Execution
● Lead end-to-end city launches. Ensure launch timelines and early performance targets are met.
● Build and manage a team of city owners with direct accountability.
Cross-functional Leadership
● Work with central expansion, product P&L teams, operations, marketing, and business finance to align on execution. Org Building & Influence
● Evangelize new city growth internally, drive senior buy-in, and secure investment support.
● Build a replicable city ops model and local ecosystem.
Structured Problem Solving
● Solve on-ground problems through structured thinking and a strong grasp of operating metrics.
Qualifications and Skills:
● 6–10 years in P&L/category/business leadership roles; offline/ops-heavy environments preferred.
● Must have experience launching or scaling new cities/geographies.
● Strong team leadership and management track record.
● Deep data orientation and structured thinking.
● Bias for speed and execution.
● Passion for building for non-metro India.
● Comfortable with frequent travel to Tier 1 and Tier 2 cities.
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