SEO Specialist

4 weeks ago


Noida, Uttar Pradesh, India Successive Digital Full time

We are looking for a results-driven SEO Specialist to take ownership of search engine optimization strategies and execution across all our digital assets. The ideal candidate will be responsible for improving organic search visibility, driving traffic, and increasing qualified lead generation through technical SEO, on-page, and off-page optimization.

Key Responsibilities:

  • Develop and execute SEO strategies to improve organic search rankings and website traffic
  • Conduct keyword research, competitor analysis, and identify content opportunities
  • Perform technical SEO audits and collaborate with developers to implement fixes
  • Optimize website content, landing pages, meta tags, and internal linking for search performance
  • Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
  • Stay up to date with the latest search engine algorithm changes and SEO best practices
  • Collaborate with content, design, and development teams to align SEO with business goals
  • Build backlinks through ethical link-building strategies and outreach
  • Track and report on key performance indicators (KPIs), including rankings, traffic, CTR, and conversions

Required Qualifications

  • Bachelor's degree in Marketing, Communications, IT, or related field
  • 3–5 years of hands-on SEO experience (agency or in-house)
  • Proven experience in SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
  • Strong understanding of search engine algorithms and ranking factors
  • Experience with website CMS platforms (e.g., WordPress, Shopify, Webflow)
  • Knowledge of HTML/CSS is a plus
  • Excellent analytical and problem-solving skills
  • Strong communication and project management abilities

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