Search Engine Optimization Specialist

3 weeks ago

Noida, Uttar Pradesh, India inGrade Full time
Company Description

inGrade is a leading EdTech firm specializing in cutting-edge technology courses like Data Science, Generative AI, Cybersecurity, Prompt Engineering, Data Analysis, and more. We are committed to empowering students to reach their full potential and secure attractive careers at top international companies. Our purpose is to deliver best-in-class education through personalized mentorship, hands-on projects, and real-world experience, ensuring our students stand out in today's competitive job market. Based on the expertise of industry professionals, we create an immersive learning environment where students thrive and prepare to become tech leaders. Join us at inGrade to make your dreams a reality and shape the future.

Role Description

This is a full-time, on-site role for a YouTube SEO Specialist, based in Noida. The YouTube SEO Specialist will be responsible for optimizing video content to increase visibility, drive organic views, and improve overall channel performance. Key tasks include conducting keyword research for video topics, writing optimized titles, descriptions, and tags, analyzing video performance metrics, and implementing strategies to boost YouTube rankings and subscriber growth.

The role will also involve collaborating closely with the content, design, and video editing teams to ensure all published content is discoverable and aligned with SEO best practices on YouTube.

Qualifications

- Strong understanding of YouTube's search and recommendation algorithm
- Proficient in YouTube SEO tools such as VidIQ, TubeBuddy, Google Trends, and YouTube Studio
- Experience in writing SEO-optimized video metadata (titles, tags, descriptions)
- Knowledge of CTR, audience retention, watch time, and other key metrics
- Excellent analytical and problem-solving skills
- Ability to collaborate with creative teams (video, content, design)
- Background in digital marketing, video marketing, or content strategy is a plus
- Bachelor's degree in Marketing, Mass Communication, or a related field

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