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General Sales Manager

4 weeks ago

West Delhi, India Leading Tile Company Full time

Strategic responsibilities:Increase of Market ShareMapping the marketRegional Creation RealizationRegion RationalizationImplementation of franchise outlets across the zonesRefine primary and secondary levelTrack competitors activitiesRationalization and opening of new warehousesOperational ResponsibilitiesImplementing and achieving of budgets – sales, contributions, cost, inventory and receivablesPlan & expand depth and width contributionImplementation of systems & processesMeets the sales objective by conducting regular review meetings with the Zonal Heads and taking corrective steps to overcome shortfalls, if any.Ensure data management of key accounts – projects, customers & dealersMonitor Zonal head’s planning & also PJP of frontline reviewEnsure working capital management in terms of aging, receivables, inventory, disposal of slow moving and dead socksApprove credit, prices and schemesPlan & approve dealer networkRecommendation of commercial schemesEnsure cost control under various headsPSIPrepare coverage plan of sales team to visit dealers, builders and architectsManpower Planning:Manpower planningShort listing of Zonal HeadDevelopment, Motivation & Retention of ManpowerEnsures to keep the entire team focused and also discuss new initiativesEnsure disciplineEnsure adherence to set procedures and policiesNetwork:Does proper mapping of network of dealers, sub-dealers, builders and architectsIncreases width and depth of distribution by increasing reach and adding more dealers / distributors to our networkCommercialEnsures 30 days cycle and payments of dealers.Ensures all projects are on advance payment or PDCKeeps control over the Credit Period by keeping track of the AgeingAnalysisKeeps cheque bouncing cases under controlCounters competition by conceptualizing and implementing trade schemesIssues credit notes and other dealer payouts by 15th of every monthTo take proper approval for price support and project orderTo ensure proper indenting of stock for availability to the sales team through PSIEnsure statutory requirements of the companyRealizationEnsures proper indenting of stocks so that the desired mix is achievedDeploys and recommends inputs to a particular category to achieve optimum mixIdentifies customer who will fit our product profile (higher end)Product Visibility & Sampling:Set Process for sampling to get maximum visibility at the same time reduce the sampling costProduct PositioningEnsure maximum visibility for the Brand by ensuring proper sampling at all dealer and sub-dealer outlets through promoters.MIS:Keeps tab on competition pricing, new product launch and promotional activitiesGives feedback on trends and market shareMarket Intelligence:Keeps a tab on competitor's activity viz. Pricing, new products, advertisement etc.Trend forecastingTracking Market operating MOP’sMarket share