Brand Marketing Manager

Scope: - To strategize, create brand endorsement & visibility in a way which supports, enables and boots

revenue and build the brand in India and globally.

PR & Marketing

 Strategically developing & delivering our 360 Marketing campaigns linking Brand, Retail & digital

marketing teams & will be responsible for conceptualizing, developing and overseeing Pan India

Marketing projects.

 Constantly "Innovating" and working on "Disruptive marketing" strategies and brand

communications

 We are a consumer led brand and your role will be to create strategies and plans against an ever-

evolving consumer landscape, putting consumer insights and data at the core of the strategic planning

work

 Developing and delivering Annual brand plans / marketing strategy (omni channel approach) with

growth strategy, distribution analysis, marketing activities and budget planning (Development of long-

term strategies as well as seasonal plans across the brand.)

 Driving the integrated marketing process, and in partnership with the brand planning team, you will be

briefing internal marketing teams with powerful strategies, success metrics and KPIs in the form of

channel briefs – PR, digital, influencer, etc.

 Work closely with PR teams to connect and engage local media, driving awareness and visibility of key

product and brand stories, along with the development of image events.

 Animating the brand with consumer activations and visibility, in line with the brand voice and strategy

at online and offline platforms.

 Measure and track performance of campaigns and the impact of these actions on the local business,

Retail KPI's and Golden Rules.

 Lead local market research and competitor analysis efforts to help shape and informed regional

strategies

 Identify Key brand collaborations and brand Sponsorships. Built Multi channel campaigns and

implement them.

 Well versed in the changing PR / marketing landscape, as well as strong understanding of omnichannel

strategies of marketing that derive sales and build brand value proposition.

 Building a strategy in sync with the global vision of the brand, work towards driving disruptive

marketing campaigns across ATL & BTL for the multiple categories of the brand.

 Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for

future campaign development and go-to-market strategies, complete with formal proposals and

recommendations on tactics

 Partner with email, performance marketing and web teams to design, test and evolve lead nurturing

tactics.

 Working in partnership with the creative team, develop creative briefs and guide creative direction to

meet objectives for all advertising and public-facing communications, including print, digital, and

video assets

 Streamline and develop customer base and build engagement programs

Budgeting

 Manage P&L for Marketing and work with other departments to understand and evaluate the best

channels and ROI for the all the activities that are being carried out for the brand ( Responsible for

planning & Managing the budget in line with the Brand calendar and overall strategy once proposed &

Approved by the Top management )

 Plan and manage events and track revenue.

 Track the analytics and ROI on campaigns and marketing spends. Creating long lasting impression on

consumers and improving market share & product sales.

 Track ROI, financial acumen, & good understanding of P&L

Sales

 Manage content and updates for customer and internal touch points, establishing budget guidelines,

participating in events, documenting business processes, and providing additional sales support

 Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and

optimize accordingly

 Work closely with client engagement teams to provide the store network with all necessary tools that

ensure consistent and effective clienteling practice

 Analyzing market and product pricing and work channels to generate revenue and profitability.

Technical Skills

Excellent understanding of the full marketing mix

Ability to build strong relationships with agency, cross-functional teams, and vendors.

Experience of success in using different marketing channels to build a brand

A good working knowledge of marketing principles, particularly to support the building and

promotion of a brand

Good analytical skills of brands, market research, and market trends

Good knowledge of different media channels for different audiences

Numerate and able to manage budgets (income and expenditure) and to analyses financial data.

Highly creative with ability to think out of box.

Behavioral Skills

Drive for results and leaderships skills

High degree of personal integrity and professionalism.

Advanced communication and interpersonal skills

Ability to work to and meet firm deadlines

Ability to work in a team and on own initiative

Industry- Luxury Fashion / retail or Agency background

Education- Degree or equivalent in fashion luxury

Experience- 8+ years of PR & media or Marketing in luxury & lifestyle