Performance Marketing Lead

2 weeks ago

Panipat, Haryana, India Outwrk Full time

Responsibilities

  • Strategic Planning:
    Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives.
  • Campaign Management:
    Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.),
  • Team Collaboration:
    Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives.
  • Reporting & Insights:
    Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements.
  • Analytics and Data Analysis:
    Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement.
  • Conversion Rate Optimization (CRO):
    Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition.
  • Budget Management:
    Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results.
  • Customer delight:
    And most importantly, LOVE customers and strive for the highest form of customer delight.

Qualifications

  • 1-3 years of experience in Performance Marketing
  • Preferred experience in Ecommerce Industry
  • Has previously handled a monthly budget of minimum 20 lacs.
  • A good understanding of the principles and working of paid ads
  • A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
  • Proficient in articulating your ideas well and communicating to relevant stakeholders
  • Great excel and analytical skills

Salary range - Rs 8-9 LPA

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