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Performance Marketing Strategist

2 weeks ago

Panipat, Haryana, India beBeeEcommerce Full time

Job Title: Performance Marketing Specialist

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About the Role:

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We are seeking a highly skilled and experienced Performance Marketing Specialist to join our team. As a key member of our e-commerce marketing department, you will be responsible for driving overall e-commerce performance across platforms.

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Key Responsibilities:

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  • Develop and execute e-commerce marketing strategies across various platforms.
  • Manage marketplace campaigns, including sponsored ads, display banners, and brand store management.
  • Plan and execute product visibility plans, including sponsored ads, display banners, home page slots, and brand store management.
  • Optimize campaign spends, keywords, placements, and targeting to improve performance metrics.
  • Manage platform campaigns during high-sales periods, such as brand days and festivals.
  • Manage end-to-end platform marketing initiatives and promotional calendars in sync with platform teams.
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E-Commerce Performance Management:

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  • Own and deliver business performance metrics, including sales, conversions, share of shelf, and visibility, across all key e-commerce platforms.
  • Monitor daily/weekly/monthly performance dashboards and identify growth opportunities and gaps.
  • Build data-led action plans to optimize platform performance and profitability.
  • Track campaign ROAS and optimize spends for maximum efficiency.
  • Build actionable plans and take informed calls on prioritizing platforms, SKUs, and categories based on where the business potential is stronger.
  • Regularly review and optimize platform spends, category placements, and content hygiene to stay competitive.
  • Identify under-leveraged opportunities across platforms and build initiatives to capture incremental business.
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Availability & Pricing Management:

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  • Regularly track in-stock status and pricing across key SKUs and platforms.
  • Highlight gaps, pricing issues, and availability risks to concerned internal and platform teams for immediate action.
  • Ensure that planned promotions and pricing align with platform mechanics and business objectives.
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Cross-Functional Collaboration:

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  • Partner closely with sales, category, supply chain, and digital teams to align business priorities and ensure seamless execution.
  • Liaise with platform account managers for joint business plans and marketing collaborations.
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Content, Assets & Catalogue Management:

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  • Ensure updated, high-converting product content (images, videos, A+ content) and manage regular audits for hygiene and optimization.
  • Lead the development and roll-out of platform-specific creatives and content in partnership with agencies and brand teams.
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Requirements:

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  • Graduation: Any
  • Post-Graduation (Must have): MBA (Sales & Marketing)
  • Working Experience: Must have 4-5 years of experience handling Ecomm performance marketing.
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Benefits:

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As a Performance Marketing Specialist, you will have the opportunity to work with a dynamic team, develop your skills, and contribute to the success of our e-commerce business.

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Others:

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Preference will be given to candidates with experience in managing e-commerce performance marketing and who possess strong analytical and problem-solving skills.