Performance Marketing

4 weeks ago

Panipat, Haryana, India Skin Elements Full time

About Us:
Skin Elements is a Men's Personal care and Wellness brand.

We are launching the first products in the industry and want to capture the early adopters. We are present globally in 8 countries, including India, USA, UK, UAE, Singapore, Australia, Malaysia & Canada.

Position Overview:

We are seeking a results-driven Performance Marketer to lead and optimize Google and Meta ads campaigns.

The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.

Selected candidate's responsibilities include:

  • Plan, launch, and optimize paid campaigns across Google & Meta Ads.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences that reflect luxury positioning.
  • Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
  • Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the D2C luxury category.
  • Manage monthly ad budgets with efficiency and accountability for performance.
  • Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  • Optimize campaigns for different goals:
    lead generation, website traffic, sales, brand awareness, etc.

Qualifications

  • Education qualification:
    - Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Preferred from Delhi-NCR or willing to relocate
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for D2C or premium/luxury brands.
  • Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue, preferably in high-end D2C categories
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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