Performance Marketing Manager
4 weeks ago
Job Role:
Performance Marketing Manager
Location:
Udyog Vihar, Gurgaon
Experience:
2-5 years of hands-on experience in Performance Marketing
Who we are:
FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. The company started in September 2016 with FableStreet, a premium western wear brand focused on providing the best fit for Indian women. It has now evolved an Indo-western brand reimagining traditional clothing Pinkfort — for the woman of today.
Key Responsibilities include but are not limited to
- Completely own Performance Marketing for one of our brands
- Managing end-to-end performance marketing campaigns
- Plan, own, and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates, and display advertising campaigns.
- Measure and report on performance, and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Brainstorm new creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Create landing pages and optimize user experience by collaborating with internal teams
- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
Required Qualifications, Skills, and Abilities
- 2-5 years of hands-on experience in Performance Marketing
- Core competence in Facebook Conversion campaigns is a must
- Knowledge of on-page and off-page SEO will be good to have
- Strong data interpretation and analytical skills
- Good understanding and working knowledge of Google Analytics and other similar products
- Candidates with prior experience in fashion & e-commerce marketing will be preferred
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