Performance Marketing Manager

4 weeks ago


Panipat, Haryana, India FS Life (FableStreet | Pink Fort | March) Full time

Job Role:
Performance Marketing Manager

Location:
Udyog Vihar, Gurgaon

Experience:
2-5 years of hands-on experience in Performance Marketing

Who we are:

FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. The company started in September 2016 with FableStreet, a premium western wear brand focused on providing the best fit for Indian women. It has now evolved an Indo-western brand reimagining traditional clothing Pinkfort — for the woman of today.

Key Responsibilities include but are not limited to

  • Completely own Performance Marketing for one of our brands
  • Managing end-to-end performance marketing campaigns
  • Plan, own, and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates, and display advertising campaigns.
  • Measure and report on performance, and assess these against goals such as ROI and KPIs.
  • Optimize spend and performance based on trend insights.
  • Brainstorm new creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Create landing pages and optimize user experience by collaborating with internal teams
  • Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

Required Qualifications, Skills, and Abilities

  • 2-5 years of hands-on experience in Performance Marketing
  • Core competence in Facebook Conversion campaigns is a must
  • Knowledge of on-page and off-page SEO will be good to have
  • Strong data interpretation and analytical skills
  • Good understanding and working knowledge of Google Analytics and other similar products
  • Candidates with prior experience in fashion & e-commerce marketing will be preferred


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