Head - Marketing - FMCG/Consumer Durables (10-15 yrs)
1 month ago
- As Marketing Head you'll lead D2C campaigns, infusing creativity and strategy.
- Your role involves seamless collaboration, ensuring visuals align with standards.
Experience: 10-15 years (D2C/FMCG Beauty & Personal Care preferred for at least 5 yrs)
Location: Gurgaon (office-based)
Roles & Responsibilities:
Strategic Growth & Innovation:
- Develop comprehensive marketing strategies aligned with overall business goals.
- Identify and analyse market trends, customer insights, and competitor landscape to inform strategy.
- Drive innovation through new marketing initiatives and channel expansion.
KPI: Optimized YoY brand revenue growth (organic & inorganic)
KPI: Partnering with the NPD team for the successful launch of the new product lines per year Brand Building & Awareness:
- Define and refine the brand's unique value proposition and positioning.
- Develop and execute impactful brand awareness campaigns across digital and offline channels.
- Manage public relations and influencer partnerships to build brand advocacy.
KPI: Efficient brand awareness initiatives (measured by brand recall surveys)
KPI: Optimized YoY growth in organic website traffic Customer Acquisition & Retention:
- Develop and implement multi-channel customer acquisition strategies (social media, Print, PR, Organic search, content marketing, partnerships and performance marketing).
- Design and manage loyalty programs and personalized communication initiatives to improve customer retention.
KPI: Reduce Customer Acquisition Cost (CAC) by X%
KPI: Increase Customer Lifetime Value (CLTV) by Y% Data & Analytics:
- Leverage data-driven insights to optimize marketing campaigns and resource allocation.
- Track and analyze key performance indicators (KPIs) across all marketing activities.
KPI: Monitor and achieve targeted conversion rates across all marketing channels (e.g., website, lead generation forms, influencers, campaigns, brand evangelists)
KPI: Increase ROAS (Return on Ad Spend) by Z% Team Leadership & Collaboration:
- Lead and inspire a high-performing marketing team, fostering creativity and collaboration.
- Collaborate effectively with cross-functional teams (Product Development, Sales-offline/online) to ensure alignment with business objectives. Budget Management:
- Allocate resources effectively across channels and initiatives to optimize expenditure.
- KPI: Manage marketing budget via AOP/ABP within allocated cost targets and maximize ROI.
Requirements:
- 10-15 years of experience in marketing, with at least 5 years in FMCG beauty & personal care branding/D2C exposure is preferred.
- Proven track record of success in achieving KPIs related to growth, brand awareness, and customer acquisition.
- In-depth understanding of digital marketing trends, tools, and best practices.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent leadership and team management abilities and exceptional communication and presentation skills.
- Creative and strategic thinking, with a focus on execution and attention to detail.
- Bachelor's degree in marketing, business, or related field required; Master's degree preferred.
Benefits:
- We offer a competitive Compensation: Fixed/ESOPS/other variables and benefits package
- Opportunity to work in a dynamic and fast-paced environment.
- Be part of a passionate team building a leading FMCG beauty & personal care brand.
-
GM Consumer Insights
5 hours ago
gurgaon, India Honasa Consumer Ltd. Full timeYou’ll be required to-Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team-Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach.-Use your innate ability and passion to understand and empathize with...
-
GM Consumer Insights
14 hours ago
Gurugram, India Honasa Consumer Ltd. Full timeYou’ll be required to -Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team-Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach.-Use your innate ability and passion to understand and empathize with...
-
GM Consumer Insights
5 hours ago
gurugram, India Honasa Consumer Ltd. Full timeYou’ll be required to -Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team -Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach. -Use your innate ability and passion to understand and empathize with...
-
GM Consumer Insights
16 hours ago
Gurugram, India Honasa Consumer Ltd. Full timeYou’ll be required to -Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team-Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach.-Use your innate ability and passion to understand and empathize with...
-
Head - Modern Trade - FMCG (8-15 yrs)
4 weeks ago
Gurgaon, Haryana, India iimjobs Full timeJob Summary:We are looking for a dynamic and experienced Head of Modern Trade for a leading FMCG/Beverages company to lead our modern trade sales team and drive the development and execution of sales strategies for modern trade channels. The successful candidate will be responsible for managing key accounts, building strong relationships with modern trade...
-
Consumer Delight
1 week ago
Gurugram, Haryana, India MNR Solutions Pvt Ltd Full time**Role - Consumer Delight** **Location - Gurgaon** **Purpose of the Role**: To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions. **Qualification & Experience**: - Total of 2-3 years of experience in qualitative research in a Market Research agency or...
-
Gurgaon, Haryana, India iimjobs Full timeRole Description:Experience : 10+ yearsThis is a full-time on-site role for a Head of Supply Chain Finance at our fintech company. The Head of Supply Chain Finance will be responsible for managing supply chain operations, overseeing procurement activities, leading a team, and ensuring excellent customer service. This role is located in Gurugram and will...
-
Head of Marketing
1 week ago
Gurugram, India NIIT Limited Full timeWe are seeking a passionate visionary Head of Marketing to lead NIIT’s marketing efforts with a strong focus on brand strategy and development. In this leadership role, you will be responsible to:Craft the vision and roadmap for the NIIT brandBuild a long-term marketing plan to re-establish the organization as a key influencer in the education...
-
Head of Marketing
1 week ago
Gurugram, India NIIT Limited Full timeWe are seeking a passionate visionary Head of Marketing to lead NIIT’s marketing efforts with a strong focus on brand strategy and development. In this leadership role, you will be responsible to:Craft the vision and roadmap for the NIIT brandBuild a long-term marketing plan to re-establish the organization as a key influencer in the education...
-
Head - SAP Sales - IT
1 month ago
Gurgaon, India Samvid Search Full timeSAP Sales Head NCR India Position Overview: We are seeking a dynamic and experienced SAP Sales Head to lead sales team and drive growth in SAP solutions. The ideal candidate will have 10 to 15 years of relevant experience in SAP sales, with a proven track record of exceeding sales targets and building strong client relationships. The SAP Sales Head will be...
-
High Salary: Senior Business Analyst
2 weeks ago
Gurgaon, India Evalueserve India Full timeWhat you will be doing at Evalueserve:- Develops deep expertise in specialized research tools, databases, and other information sources.- Should have fair knowledge of FMCG and associated industries such as consumer durables, retail, and luxury goods. Some exposure to the development sector or public health or policy making will be preferable.- Should be...
-
Senior Business Analyst
3 weeks ago
gurgaon, India Evalueserve India Full timeWhat you will be doing at Evalueserve:Develops deep expertise in specialized research tools, databases, and other information sources.Should have fair knowledge of FMCG and associated industries such as consumer durables, retail, and luxury goods. Some exposure to the development sector or public health or policy making will be preferable.Should be able to...
-
Field Sales Manager
1 day ago
Gurgaon, Haryana, India timesjobs Full timeAre you ready to join our dynamic team? We are looking for a Sales Manager to lead and support our sales team.Responsibilities: Achieve planned sales targets. Establish individual sales objectives with the team. Build strong connections with potential clients to understand and cater to their requirements. Recruit, train, and guide the sales team while...
-
gurugram, India Michael Page Full timeWork closely with senior stakeholders To work with one the Global leading Retail organization About Our Client Our Client is one of the largest food Organisations in India. Job Description Develop and execute comprehensive brand campaigns that align with Brand's strategic objectives Spearhead the Communication strategy Drive...
-
3 Days Left: Digital Marketing Manager
2 weeks ago
Gurgaon, India Whirlpool Corporation Full timeThis role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion ratesYour responsibilities will...
-
Marketing Manager
4 weeks ago
gurugram, India Michael Page Full timeAn opportunity to work with a global leader in the automobile industry Opportunity to work in a high visibility role About Our Client Our client is a leading manufacturer of motor vehicles. They are growing massively and are looking for a Marketing Manager who will be responsible for end-to-end marketing for all variants of the new and existing...
-
Keventers - Head - Marketing
5 days ago
Gurugram, India Keventers Full timeMarketing Head - We are seeking a Marketing Head (Sr. Manager/AGM) to join our team and take charge of marketing strategy and execution for our retail and F&B brand. The ideal candidate should have a proven track record of successfully managing and elevating brand presence in both the retail and food and beverage sectors.- The candidate will be responsible...
-
Lead - Product Designer - FinTech (10-15 yrs)
4 weeks ago
Gurgaon, Haryana, India iimjobs Full timeResponsibilities will include:Functional Expertise:Design 0-1 consumer products from scratch to scale; Needs a strong growth mindset which is conducive to experimenting & executing an iterative design processAble to understand the different moving pieces entailing financial services products; Then prioritize them & tastefully convert those pieces of...
-
Senior Business Analyst
3 weeks ago
Gurugram, India Evalueserve India Full timeWhat you will be doing at Evalueserve: Develops deep expertise in specialized research tools, databases, and other information sources. Should have fair knowledge of FMCG and associated industries such as consumer durables, retail, and luxury goods. Some exposure to the development sector or public health or policy making will be preferable.Should be able to...
-
Senior Business Analyst
3 weeks ago
Gurugram, India Evalueserve India Full timeWhat you will be doing at Evalueserve: Develops deep expertise in specialized research tools, databases, and other information sources. Should have fair knowledge of FMCG and associated industries such as consumer durables, retail, and luxury goods. Some exposure to the development sector or public health or policy making will be preferable. Should be...