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GM Consumer Insights

1 month ago


Gurugram, India Honasa Consumer Ltd. Full time

You’ll be required to

-Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team

-Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach.

-Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business

- You will be expected to run all or part of some projects on your own after 6 months in the job.

Key Responsibilities

The key responsibilities in this role are:

- Distil insights from primary (Quantitative & Qualitative) and secondary research.

-Determine optimal research plan and methodology within agreed budgets

- Conduct and coordinate various projects with external agencies.

-Analyze brand track & comms (Link) data, providing updates and insightful summaries

- Assist in providing insights to ad-hoc requests from marketing and category teams.

- Assist and independently execute & deliver in-house Qualitative consumer connections.

- Interpret available data sources like RMS, KWP, and market/category reports and communicate key findings and recommendations.

-Triangulate data from multiple sources to present holistic findings to the marketing & brand team


Skills & Qualification

· Experience 8-10 yrs,Preferably from FMCG industry

. Understands the basics of market research

. Knowledge of both Quantitative & Qualitative data collection & techniques

· Excellent communicator

· Strong time management and prioritization skills

· Good analytical skills

· Ability to work in teams and individually

Competencies

Growth Mindset;

Ability to adapt in a fast paced environment ;

Accountability and Responsibility


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