Current jobs related to Consumer Insights - Gurugram - airtel

  • Consumer Insights

    3 months ago

    Gurugram, India Haleon Full time

    Job Purpose: You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all...

  • Consumer Insight

    4 months ago

    Gurugram, Haryana, India MNR Solutions Private Limited Full time

    AM - Consumer Insights, we are looking for a person will do **Qualitative and Primary Research**: **Purpose of the Role**: To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions. **Qualification & Experience**: - Total of 2-3 years of experience in qualitative...

  • Assistant Manager

    1 week ago

    gurugram, India NielsenIQ Full time

    Job Description ABOUT THIS JOBWe won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will...

  • Assistant Manager

    2 days ago

    gurugram, India NielsenIQ Full time

    Job Description ABOUT THIS JOB We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will...

  • Assistant Manager

    3 weeks ago

    Gurugram, India NielsenIQ Full time

    Job Description ABOUT THIS JOB We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will...

  • AM/ DM

    8 hours ago

    Gurugram, India vivo India Full time

    JOB PURPOSE Explore existing/ongoing strategic/tactical researches L1/L2/L3 to build deeper insights for Smartphone category Identify improvement areas, new growth opportunities & avenues and accordingly device strategies to give directions to various stakeholders (Product, OS) End to end handling of research projects in collaboration with agencies. KEY...

  • AM/ DM

    4 hours ago

    gurugram, India vivo India Full time

    JOB PURPOSE Explore existing/ongoing strategic/tactical researches L1/L2/L3 to build deeper insights for Smartphone categoryIdentify improvement areas, new growth opportunities & avenues and accordingly device strategies to give directions to various stakeholders (Product, OS)End to end handling of research projects in collaboration with agencies.KEY...

  • AM/ DM

    1 hour ago

    Gurugram, India vivo India Full time

    JOB PURPOSE Explore existing/ongoing strategic/tactical researches L1/L2/L3 to build deeper insights for Smartphone categoryIdentify improvement areas, new growth opportunities & avenues and accordingly device strategies to give directions to various stakeholders (Product, OS)End to end handling of research projects in collaboration with agencies.KEY...

  • AM/ DM

    1 minute ago

    gurugram, India vivo India Full time

    JOB PURPOSE Explore existing/ongoing strategic/tactical researches L1/L2/L3 to build deeper insights for Smartphone category Identify improvement areas, new growth opportunities & avenues and accordingly device strategies to give directions to various stakeholders (Product, OS) End to end handling of research projects in collaboration with agencies. KEY...

  • Consumer & Business Insights & Analytics (Cbia)

    5 months ago

    Gurugram, Haryana, India Haleon Full time

    Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category...

  • Brand Manager

    4 months ago

    gurugram, India Skill Ventory Full time

    Roles and Responsibilities Experience:a) Minimum 3 – 5 years’ experience in a marketing role, with at least 2-3 years of core experience in consumer research.b) Should be from a research background (qual or quant), strong in data analytics or already managing research function in aresearch-intensive org.Skills Required: Should have worked on...

  • Brand Manager

    2 days ago

    gurugram, India Skill Ventory Full time

    Roles and Responsibilities Experience: a) Minimum 3 – 5 years’ experience in a marketing role, with at least 2-3 years of core experience in consumer research. b) Should be from a research background (qual or quant), strong in data analytics or already managing research function in aresearch-intensive org. Skills Required: Should have worked on...

  • Consumer Delight

    4 months ago

    Gurugram, Haryana, India MNR Solutions Pvt Ltd Full time

    **Role - Consumer Delight** **Location - Gurgaon** **Purpose of the Role**: To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions. **Qualification & Experience**: - Total of 2-3 years of experience in qualitative research in a Market Research agency or...

  • Consumer Delight

    4 months ago

    Gurugram, Haryana, India MNR Solutions Pvt Ltd Full time

    **Role - Consumer Delight** **Location - Gurgaon** **Purpose of the Role**: To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions. **Qualification & Experience**: - Total of 2-3 years of experience in qualitative research in a Market Research agency or...

  • Quantitative Researcher

    4 months ago

    Gurugram, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account Manager ROLE MISSION STATEMENT The AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Quantitative Researcher

    4 months ago

    Gurugram, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account Manager ROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Quantitative Researcher

    4 months ago

    Gurugram, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account Manager ROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Quantitative Researcher

    9 minutes ago

    gurugram, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account Manager ROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Chief of Staff

    2 weeks ago

    Gurugram, India Wholsum Foods (Slurrp Farm and Millé) Full time

    Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar,...

  • Chief of Staff

    2 weeks ago

    Gurugram, India Wholsum Foods (Slurrp Farm and Millé) Full time

    Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar,...

Consumer Insights

3 months ago

Gurugram, India airtel Full time

Purpose of the Job

With the Digital Consumer at the core of everything, focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application of Behavioral Sciences and Design Thinking, Application of AI in Insighting.

The position would ensure the establishment and maintenance of a high level of competency and efficiency in developing critical insights through the deployment of high-level analytical thinking. It is necessary to distil information across digital/ offline using primary/ secondary researchto provide holistic understanding of what can change consumer behavior.


Demonstrate (Key competencies)

Key Competencies

  • Consumer Empathy should be second nature – “In their Shoes” thinking
  • Strong Communication and influencing Skills
  • Conceptual & Analytical Skills (Has to be comfortable with numbers & talking about the unknowns)
  • Creativity & Innovation (Has to be proficient with digging out insights from the digital world)
  • Fact Based Approach along with an experience to cull out insights.
  • Retail and market understanding abilities
  • Building & Nurturing Partnerships
  • Logical problem solving mindset with ability to distill out the key issue
  • Digital ethnography with an eye for detail, design thinking
  • Collaboration with internal teams/ stakeholders
  • Comfortable to have deep ‘WHY’ based conversations


Deliverables (Key responsibilities)

  1. Drive the process for primary market research to understand changing consumer behavior & support business decision making

Identification of research required for addressing key gap areas or business issues relating to :

  • Exploratory – Behavioral Science, Ethnography…specifically of the Digital Human (and the world of Apps)
  • Able to brief Data Scientists on which behavior of which cohort needs to to be explored before any primary study is started
  • Communication Evaluation – from the stage of the audio script to TVC
  • Continuous Tracking of Brand Health, NPS Tracks across LoBs, Processes & Touch points
  • New product innovations & initiatives
  • Strategic Brand Equity Deep Dives to arrive at core brand values
  • Concept testing
  • Segmentation/ Habits & attitude/ Usage & retention
  • Pricing/ Conjoint
  • Competition understanding & Benchmarking
  • Validation of Business Issues
  • Post launch Evals
  • Constructing consumer personas for effective proposition crafting & GTM strategies
  • Conduct consumer immersions to gauge primary pulse

Provide recommendations for the centre (marketing, brand, product, network) & circle business teams to incorporate the findings/learnings into their decision making so as to make customer-focused decisions.


2. User Testing through Digital Ethnography

Conceptualise the ‘Strawman’ necessary for building the journey.

Responsible for conducting UI/UX, User testing of concepts, user-flows prototypes, wireframes for digital consumer journeys across different touchpoints App, Website, purchase on TV.

Eye for detail:

Fix the Nuts & Bolts - Ability to Identify issues pertaining to logic flow, friction points, comprehension & reasons of journey drop-off points.

Eye for Aesthetics - Ability to Identify issues pertaining to design, aesthetics, visual patterns and communicate design ideas & prototypes.

Strong “gut” to be able to identify key consumer tension, and expectations.

Also, see “The Wood from the Trees” – visualise the complete consumer journey in App / Web. As a part of this: Benchmark competitor Journeys.

Ability to rapidly test and iterate the designs to arrive at a recommendation.

Use the CEL (Consumer Experience Lab) to do user testing research for Digital consumer Journeys, using high-resolution camera.


3.Behavioural Science

Engage with consumers to diagnose the WHY behind the action/ purchase decision basis the underlying biases & heuristics.

Deep understanding of varied behavioral science principles to help design possible nudges for favorable business outcomes.

Ability to study consumer behavior through the use of systematic experimentation and observation.


4.Digital Insighting

Paint the consumer landscape using social listening tools like Brandwatch, App Annie, Statista & other digital platforms to distil information available in the online world across Social Media, Blogs, Websites, YouTube that supports in having a pulse of the market.

Review published reports, online reviews and other reliable published digital information and generate insights and recommendations on ways of overcoming customer related issues, to support informed decision making

Specifically, scan India and Global competition trends as well as Best Practices the on telecom related categories to capture relevant opportunities helping product feature finalization/marketing proposition crafting

5.Map consumer space for building long term strategy

Facilitate large scale mapping of consumer insights and its multivariate analysis by geography, demography, benefits sought & usage levels at a circle level.

Develop a detailed understanding of customer personality, behavior, attitudes, usage, habits motives, lifestyle and geo-demographics.

Commission consumer identification, marketing creative effectiveness, market sizing and trend, pre-awareness and purchase intent research where that is appropriate.


6.Support respective business teams with inputs from past learnings, initiate new & provide relevant information to fine-tune process, product, promotion and marketing strategy.

Facilitate periodic research to map consumer insights related to consumer perception on the brand, products and new initiatives. Recommend process improvement based on inputs generated by market research.

Through research findings, support functions in fine-tuning their plans & strategy.

Guide the new product and innovation team in generating ideas and identifying possibilities of new product innovation.