Puma - Manager - eCommerce Growth (2-5 yrs)
1 month ago
Position Title: Manager-eCommerce Growth
Reports To: Head - D2C eCommerce Marketplaces
Position Summary:
The eCom Growth Manager would be responsible for championing PUMA's D2C business on one or more eCommerce Marketplaces. The candidate will be responsible for PUMA's revenue and EBIT (bottomline) on the Markeplace(s). The candidate will work cross functionally with multiple external teams (marketplace org) and internal teams. The candidate will be the first port of call from PUMA, for the Marketplace. In addition, the candidate will drive certain strategic improvement projects across multiple Marketplaces. This candidate must be self-directed and should be comfortable working in an ambiguous environment where entrepreneurial results are delivered through collaborative and cross-functional teamwork
Key Objectives:
1) P&L management
- Own topline (Revenue) and bottomline (EBIT) delivery for PUMA on the marketplace(s). Track sales trends and respond using cross functional levers. Work with Merchandizing (product), Perf. Marketing, SCM, Finance teams to plan interventions for improving topline and bottomline
- Identify and drive cross functional projects on the marketplace (eg: Brand store performance, Product page improvements)
2) Stakeholder management
- Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations
- Ensure alignment between relevant internal and external stakeholders on initiatives
- Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews
3) Strategy & Planning
- Develop and support our business strategy in conjunction with the eCommerce leadership team
- Forecast and track commercial goals (topline & bottomline) and specific strategic goals
- Analyze impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace
Key Performance Indicators:
- Commercial metrics: PUMA Sales and EBIT on the marketplace(s)
- Brand metrics: Full price sales
Organizational Relationships:
- Internal: eCommerce team, Marketing, Merchandising, Demand, Supply Chain, Strategy, Content, Catalog
- External: Marketplace Org (Brand manager, Category managers, Performance Marketing, Supply Chain)
Eligibility Criteria and Functional Competencies Required:
- Educational qualifications: MBA or Undergrad degree from top-tier Educational Institution ; MBA preferred but not mandatory
- 2+ years of work experience in multi-functional Business Roles as Manager or Consultant at industry leading organizations or start-ups
- Excellent spreadsheet manipulation and modelling skill
- Strong understanding of P&L metrics
- Excellent writing, presentation, communication and organization skills
- An interest in a broad range of functions from Marketing to Operations to Technology, and an ability to communicate effectively with stakeholders from each of these
- Entrepreneurial spirit and energy
- A passion for Digital, eCommerce and Sports, and the convergence of these areas
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