Growth Marketing Specialist
3 weeks ago
ABOUT US:
AdMax Local is a performance creative agency specializing in eCommerce and local search & social marketing. Our mission is to help businesses realize and achieve their potential. We partner with businesses to achieve performance at scale with our brand and data-driven creative seamlessly integrated with a full-funnel media strategy. Our approach defines the creative strategies that resonate at each stage of the consumer decision journey, resulting in profitable growth.
DESCRIPTION:
AdMax Local Digital is looking for a Growth Marketing Specialist with expertise in paid social to help clients realize and achieve their potential. This individual should have experience managing or assisting in management of Facebook/ Instagram performance marketing campaigns. We are looking for someone who is analytical, solutions-driven, creative, hungry to learn, and has a passion for growing businesses. The Growth Marketing Specialist will support client growth through a focus on driving sales, using data, analytics & creative to build a consultative solution for our customers. This is an outstanding opportunity to become a social marketing expert and to work with growing start-up ecommerce brands.
RESPONSIBILITIES:
● Develop and maintain learning agendas for clients around key projects for campaign structure, audiences, creative and measurement.
● Pull reporting, analyze data and insights to help guide strategy and implementation of Meta and TikTok solutions.
● Build and launch Paid Social campaigns, ad sets, and ads.
● Methodical A/B testing of ads and other media tactics
● Drive client growth across paid social platforms like FB, IG, TikTok, etc.
● Proactively identify new opportunities for growth or optimization for clients
● Proactively Identify optimization opportunities for improving performance
● Support media and creative strategy, planning, and implementation of campaigns to deliver against KPIs.
● Requires strong project management skills to prioritize day-to-day standard tasks, test activations, and campaign optimization.
● Participate in internal meetings, share, and collaborate with all team members.
MINIMUM QUALIFICATIONS:
● 5+ years of marketing experience in social and direct response marketing
● Experience with analyzing datasets and delivering insights.
● Advanced experience as a Facebook user and knowledge of Facebook’s ad products
● Excellent communication and relationship building skills.
● Excellent project management skills
● Excellent analytical skills including advanced Excel mastery.
● Demonstrated experience with digital media platforms, advertising metrics, and industry trends (direct response marketing, data and technology solutions, ad-tech)
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