Email Marketer

2 weeks ago

Gurugram, India BigStep Technologies Full time

We are currently seeking a talented Email Marketer with experience ranging from 6 months to 2 years, to join our dynamic marketing team. As an Email Marketer at BigStep Technologies, you will play a pivotal role in developing and executing email campaigns that drive customer engagement, retention, and revenue growth.


Responsibilities:


  • Collaborate with cross-functional teams to develop email marketing strategies aligned with business objectives and target audience segments.
  • Craft compelling and relevant email content to drive open rates, click-through rates, and conversions, including copywriting, design, and multimedia elements.
  • Utilize data analytics and segmentation techniques to target the right message to the right audience segments, ensuring personalized and relevant communication.
  • Monitor key email marketing metrics, analyze campaign performance, and generate actionable insights to inform future campaign strategies and optimizations.
  • Implement and manage email automation workflows, including drip campaigns, triggered emails, and personalized customer journeys, to nurture leads and drive engagement throughout the customer lifecycle.
  • Stay up-to-date with email marketing best practices, industry regulations, and email deliverability standards to ensure compliance and maximize inbox placement.


Qualifications:


  • 6 months to 2 years of experience in email marketing, preferably in the IT or technology industry.
  • Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills, a keen eye for detail and creativity.
  • Ability to multitask, prioritize projects, and thrive in a fast-paced, deadline-driven environment.
  • Knowledge of HTML/CSS and email design best practices is a plus.


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