Sr. Executive

3 weeks ago


gurugram, India IndiGo Full time

Key responsibilities:


  • Execute, manage and build overall email marketing strategy
  • Active involvement in conceptualization and deployment of innovative email marketing initiatives
  • Experience of working in CRM will be a plus point
  • Email list creation, hygiene and campaign management
  • In-depth knowledge and hands-on experience of email marketing automation using industry tools
  • Develop documentation and road maps for processes, A/B tests, and promotions for successful email campaigns
  • Optimize campaign performance with strong inclination towards KPIs
  • Provide creative ideas for content marketing and driving website traffic
  • Collaborate with UI/UX designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe Analytics, WebTrends etc.)
  • Maintain partnerships with media agencies and vendors


Requirements and skills


  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Experience with email automation tools like Clevertap, Webengage, Moengage
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Great interpersonal and communication skills
  • Working knowledge of Adobe campaigns
  • Analytical mindset and critical thinking
  • BSc/BA in marketing or relevant field





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