Growth Associate

6 days ago

Mumbai, India The Sleep Company Full time

Role Overview: As a Growth Associate at The Sleep Company, you will play a pivotal role in driving revenue growth through customer engagement and retention initiatives. You will leverage various off-website channels such as Email, SMS, Notifications, WhatsApp, Chatbots, and Web Personalization to achieve revenue growth.


If you are passionate about driving growth, innovating customer engagement strategies, and contributing to the success of a high-growth consumer brand, we encourage you to apply for this exciting opportunity at The Sleep Company.


Industry: D2C


How to Apply: Please submit your resume and a cover letter detailing your relevant experience and why you are interested in joining The Sleep Company.


Key Responsibilities:

  1. Campaign Planning and Execution: Develop and execute campaigns on Email, SMS, Notifications, WhatsApp, Chatbots, and Website properties.
  2. Customer Segmentation: Conduct thorough analysis of customer data to identify key customer segments & design personalized campaigns & communication strategies.
  3. Measure and Analyze campaign performance to optimize for conversion, revenue attribution, click through rates, campaign ROI etc.
  4. Design A/B Tests: Plan and execute A/B tests on content and communication strategies to optimize performance and effectiveness.
  5. Collaboration with Content Team: Partner with content creators and copywriters to develop effective communication strategies aligned with campaign goals.
  6. Innovative Growth Initiatives: Ideate and execute growth hacks, promotional offers, and campaigns to attract and retain customers.
  7. Data Analysis and Customer Research: Analyze data and conduct research to understand user behavior, journey, and pain points. Utilize insights to drive informed decision-making and campaign improvements.


Required Skills and Qualifications:


  • Quick Learner: Ability to rapidly acquire and apply new knowledge and skills.
  • Analytical Mindset: Strong analytical skills with the ability to translate data into actionable insights.
  • Communication Skills: Excellent verbal and written communication skills, adept at stakeholder management.
  • Customer Focus: Passion for understanding customer behavior and enhancing customer experience.
  • Ownership and Result Orientation: Proactive attitude with a strong sense of ownership and accountability for achieving measurable results.
  • Fast-paced Environment: Ability to thrive in a dynamic, fast-paced startup environment.

Preferred Experience:

  • At least 1-2 years of experience in a marketing, growth, or sales-related role within a consumer brand or consumer tech company.
  • Familiarity with CRM tools, marketing automation platforms, and analytics tools is a plus.


Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.

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