Publisher Development Executive

2 weeks ago

Bengaluru, India TGM Full time

Publisher Development Executive

 Location: Hybrid (Remote + Office)

Company Overview

 At The Germane Media LLC (TGM), we are one of the fastest-growing providers of advertising solutions, dedicated to building a cleaner, safer, and more effective programmatic advertising ecosystem. Our mission is to revolutionize programmatic advertising for publishers, advertisers, and agencies alike. As a Publisher Development Executive, you will play a critical role in driving growth by leveraging your industry expertise, connections, and hands-on experience in programmatic advertising to establish and nurture meaningful partnerships with publishers.




Key Responsibilities

Industry Expertise & Strategy

  • Become a subject matter expert in programmatic advertising with a focus on publisher partnerships.
  • Leverage your existing connections within the AdTech industry to identify and secure high-value opportunities.
  • Collaborate with internal teams to design and execute strategies for engaging publishers and maximizing revenue potential.

Lead Generation & Outreach

  • Use your extensive AdTech network to initiate and maintain relationships with publishers.
  • Execute outreach campaigns and in-person engagements, including participation in trade shows and industry conferences.
  • Drive proactive prospecting efforts targeting premium publishers and agencies to build a robust pipeline.

Pipeline Development

  • Close programmatic advertising deals and generate qualified partnerships that meet and exceed revenue targets.
  • Maintain a comprehensive pipeline of leads and opportunities while tracking all sales activities using CRM tools.

Optimization & Continuous Improvement

  • Identify areas for improvement in the lead acquisition and deal closure processes.
  • Share market insights and best practices to optimize workflows and achieve team goals.




Who We’re Looking For

Required Skills & Attributes

  • AdTech Expertise: Prior experience in the AdTech industry is mandatory, with proven success in programmatic advertising sales.
  • Deal Closer: Strong ability to negotiate and close deals in a programmatic environment.
  • Industry Connections: Established relationships with publishers and agencies in the digital advertising ecosystem.
  • Startup-Ready: Comfortable working in a high-growth, fast-paced environment with minimal supervision.
  • Time Management: Ability to effectively manage tasks and prioritize activities independently.
  • Communication: Outstanding verbal and written communication skills.
  • Resilience & Empathy: Ability to handle challenges constructively while building long-term relationships.
  • Results-Oriented: Focused on achieving and exceeding revenue goals.

Experience

  • 1–3 years of experience in AdTech, particularly in programmatic advertising sales.
  • Demonstrated expertise in engaging and onboarding publishers.
  • Hands-on experience in a Business Development Representative (BDR) or Sales Development Representative (SDR) role.




Why Join Us?

  • Work with a passionate team at the forefront of AdTech innovation.
  • Collaborate in a hybrid work environment with opportunities for professional growth.
  • Make a meaningful impact in transforming programmatic advertising.
  • Enjoy a culture of collaboration, creativity, and success.

Join The Germane Media LLC (TGM) to lead the charge in enhancing programmatic advertising for publishers and create value in the ever-evolving AdTech landscape

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