Market Intelligence Manager

2 weeks ago

Bengaluru, India Styleverse lifestyle pvt Ltd Full time

About company

A brief story around the brand – Started in 2012, by Anant Tanted, with a mission of liberating the spirit of adventure and individuality, to present India with Men’s Global Fast Fashion. The decade was not easy, but the vision was strong. Fast forward to 2022, we are a leading, fast paced fashion brand which aims to make your everyday comfortable as well as exceptional. TIGC became a strong team of 200+ passionate fashion enthusiasts, serving the country with Gen Z aspirational trends when it comes to Men’s Western Wear. With a strong commitment towards quality products, durability and affordability, our high-quality fabrics, vivid designs and color patterns allows you to express freely. Our range lets you experiment with style while bringing out your unique fashion. TIGC with its reach could earn some accolades like – A top 5 Brand on Ajio.com, a Top 10 Brand on Myntra, launching its own website -Tigc.in, Launched Women’s Western Wear brand – Freehand and so on. An eye for design, craftsmanship and attention to detailing, Indian Garage Co helps you be comfortable in your own skin.

Location: Bangalore (WFO- Full time)

Job Description: Market Intelligence Manager

Position Overview:

The Retail Intelligence Manager is responsible for leveraging data analytics, market insights, and consumer trends to enhance retail strategies, optimize operations, and drive business growth. This role involves collaborating with cross-functional teams, utilizing advanced tools, and presenting actionable recommendations to senior leadership.

Key Responsibilities:

Data Analysis and Insights Generation:

  • Analyse retail data, including sales, customer behaviour, and market trends, to identify opportunities and challenges.
  • Develop dashboards and reports to track key performance indicators (KPIs) and provide insights for decision-making.

Market and Competitor Analysis:

  • Monitor industry trends and competitor activities to inform strategies and maintain a competitive edge.
  • Conduct market research to understand consumer preferences and emerging retail technologies.

Strategy Development and Execution:

  • Collaborate with leadership to create data-driven strategies for pricing, promotions, and assortment planning.
  • Support store performance optimization through insights on foot traffic, layout effectiveness, and inventory management.

Collaboration and Communication:

  • Work closely with marketing, sales, and product teams to align retail intelligence efforts with business objectives.
  • Present findings and recommendations to stakeholders through clear, concise, and impactful communication.

Tool and Technology Management:

  • Leverage retail analytics tools and platforms to extract and process large datasets.
  • Stay updated on advancements in retail intelligence technologies and recommend their adoption.

Project Management:

  • Lead initiatives to implement insights-driven projects that improve customer experience and operational efficiency.
  • Ensure timely delivery of analysis and maintain the accuracy of reporting systems.

Qualifications and Skills:

  • 4-5 years of relevant experience in retail marketing in apparel sector
  • Bachelor’s degree in Business, Marketing, Data Science, or a related field (Master’s preferred).
  • Proven experience in retail analytics, market research, or a related role.
  • Strong analytical skills with expertise in tools such as Tableau, Power BI, Excel, or SQL.
  • Familiarity with machine learning or statistical modelling techniques is a plus.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong attention to detail and problem-solving abilities.

Key Competencies:

  • Strategic Thinking
  • Data-Driven Decision Making
  • Market and Consumer Insight Expertise
  • Technological Proficiency
  • Collaborative Leadership

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