Senior Market Intelligence Analyst
4 weeks ago
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Responsibilities:Work closely with regional sales & marketing teams spread across multiple geographies to understand their key intelligence needs and incorporate them in the research deliverables.Gather market & competitive intelligence through extensive web research & using multiple research platforms.Prepare strategic reports that may include ABM (Account Based Market) intelligence reports, org charts, industry trend reports, executive dossiers, key contacts databases, IT Challenges, Key IT Initiatives, IT Strategies & Roadmaps.Good Experience on ZoomInfo/Cognism/Draup, Sales Navigator/LinkedIn, Annual Reports Smart Interpretations.Key Audience Mapping to enable effective execution of Marketing Events & WebinarsExecutive Dossiers on Event Delegates & Decision Makers for Sales MeetingsConstant co-ordination with internal Sales & Marketing stakeholders to plan and execute targeted marketing campaignsBiweekly Intelligence Newsletters creation & circulation among internal sales & marketing teams by continuously tracking the critical information that is available on Customers/Prospects’ websites, Industry specific Journals, News Articles etc.
Skillset & Qualifications:Bachelor’s degree with 4-6 years of research experience OR MBA with 3+ years of market research experience.Good Communication skills & ability to interact, co-ordinate with geographically diverse teamsExperience in handling market research specifically for North AmericaAbility to work on multiple Projects & DeliverablesGood knowledge of MS Office Suite (PPT, Word and Excel must)
Desired SkillsGood understanding & exposure to Enterprise Software, IT Services, Cloud, Application Modernization, Digital Transformation, Technology business terminology & entire IT ecosystem.Exposure to 3rd party research reports digging from Gartner, Forbes, IDC & othersGood Team Player & Ability to build quality networks
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