Market Research and Intelligence

7 days ago


Bengaluru, India Trianz Full time
Roles Responsibilities:

Market Research and Analysis:

- Lead market intelligence efforts by collecting and analyzing data from various sources, including industry reports, market studies, and proprietary research.- Identify emerging trends, competitive landscape shifts, and customer pain points to inform strategic decisions.- Analyze competitor strategies, positioning, and market share to provide insights for competitive advantage.- Develop and maintain a robust research framework and methodology to ensure accuracy, relevance, and reliability of findings.

Data Management and Tools:

- Leverage platforms such as ZoomInfo, Capterra, Gartner, and Forrester to gather, organize, and interpret market data.- Collaborate with sales and marketing teams to provide insights that drive effective campaigns and outreach efforts.- Utilize analyst reports to inform and refine market strategies, business development, and product positioning.

Strategy Development:

- Collaborate with cross-functional teams to translate market intelligence into actionable strategies for product development, marketing, and sales.- Develop comprehensive market segmentation strategies to target key customer segments effectively.- Work with leadership to identify growth opportunities and market entry strategies.- decisions.- Work with leadership to identify growth opportunities and market entry strategies.

Reporting and Communication:

- Prepare and present reports on market trends, competitive intelligence, and growth opportunities to senior leadership and stakeholders.- Develop dashboards and visualizations to track market dynamics and performance indicators.

Stakeholder Collaboration:

- Collaborate with product teams to understand customer feedback, pain points, and product use cases to refine product roadmaps.- Work closely with marketing and sales to identify key decision-makers and influencers within target industries.

Industry Expertise:

- Stay updated on the latest industry trends, technologies, and methodologies, particularly in the SaaS and B2B landscapes.- Establish relationships with key industry analysts, influencers, and thought leaders.

Qualifications:

- Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.- 8-10+ years of experience in market research, business intelligence, or market analysis roles, preferably in the SaaS/B2B sector.- Experience using market intelligence platforms like ZoomInfo, Capterra, Gartner, Forrester, and similar tools.- Strong analytical skills with the ability to synthesize complex data into actionable insights.- Proven ability to influence strategic decisions through market intelligence and insights.- Excellent written and verbal communication skills.- Strong project management and leadership skills.

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