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Market Research and Intelligence
1 month ago
Roles Responsibilities:
Market Research and Analysis:
- Lead market intelligence efforts by collecting and analyzing data from various sources, including industry reports, market studies, and proprietary research.
- Identify emerging trends, competitive landscape shifts, and customer pain points to inform strategic decisions.
- Analyze competitor strategies, positioning, and market share to provide insights for competitive advantage.
- Develop and maintain a robust research framework and methodology to ensure accuracy, relevance, and reliability of findings.
Data Management and Tools:
- Leverage platforms such as ZoomInfo, Capterra, Gartner, and Forrester to gather, organize, and interpret market data.
- Collaborate with sales and marketing teams to provide insights that drive effective campaigns and outreach efforts.
- Utilize analyst reports to inform and refine market strategies, business development, and product positioning.
Strategy Development:
- Collaborate with cross-functional teams to translate market intelligence into actionable strategies for product development, marketing, and sales.
- Develop comprehensive market segmentation strategies to target key customer segments effectively.
- Work with leadership to identify growth opportunities and market entry strategies.
- decisions.
- Work with leadership to identify growth opportunities and market entry strategies.
Reporting and Communication:
- Prepare and present reports on market trends, competitive intelligence, and growth opportunities to senior leadership and stakeholders.
- Develop dashboards and visualizations to track market dynamics and performance indicators.
Stakeholder Collaboration:
- Collaborate with product teams to understand customer feedback, pain points, and product use cases to refine product roadmaps.
- Work closely with marketing and sales to identify key decision-makers and influencers within target industries.
Industry Expertise:
- Stay updated on the latest industry trends, technologies, and methodologies, particularly in the SaaS and B2B landscapes.
- Establish relationships with key industry analysts, influencers, and thought leaders.
Qualifications:
- Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.
- 8-10+ years of experience in market research, business intelligence, or market analysis roles, preferably in the SaaS/B2B sector.
- Experience using market intelligence platforms like ZoomInfo, Capterra, Gartner, Forrester, and similar tools.
- Strong analytical skills with the ability to synthesize complex data into actionable insights.
- Proven ability to influence strategic decisions through market intelligence and insights.
- Excellent written and verbal communication skills.
- Strong project management and leadership skills.
