Public Relations Specialist

7 days ago


India Karma and Luck Full time

Karma and Luck is the home for modern spiritual jewelry and home decor from around the world. We are uniting cultures, sharing beliefs, lifestyles, and experiences from the far corners of the world, and celebrating these cultures together.


Please visit our website at www.karmaandluck.com for more information.


Our mission is to awaken deeper meaning and awareness in daily life and inspire people to live

more meaningful lives.



Job Summary:

The PR Manager will develop and implement effective public relations strategies to enhance the company's image, increase brand awareness, and establish strong relationships with media and other key stakeholders. The role requires excellent communication skills, creativity, and the ability to manage multiple projects simultaneously.

Key Responsibilities:
  1. Strategic Planning and Execution:
  • Develop and execute comprehensive PR plans and strategies to support the company’s business goals.
  • Monitor and analyze public relations metrics to measure the success of campaigns and adjust strategies as needed.
  1. Media Relations:
  • Build and maintain relationships with key media contacts.
  • Draft and distribute press releases, media alerts, and other PR materials.
  • Arrange interviews, press conferences, and media briefings.
  1. Content Creation:
  • Create compelling content for various platforms including press releases, blogs, articles, newsletters, and social media.
  • Ensure all content aligns with the company’s voice and brand guidelines.
  1. Event Coordination:
  • Plan and execute PR events such as product launches, press conferences, and community outreach programs.
  • Manage logistics, promotion, and media coverage for events.
  1. Crisis Management:
  • Develop and implement crisis communication strategies.
  • Act as a spokesperson during crisis situations, ensuring timely and effective communication.
  1. Stakeholder Engagement:
  • Develop and maintain relationships with key stakeholders including customers, partners, and industry influencers.
  • Collaborate with internal teams to ensure cohesive messaging and strategy.
  1. Influencer and Community Engagement:
  • Identify and engage with influencers and brand ambassadors.
  • Manage and grow community engagement through various platforms.
  1. Reporting and Analytics:
  • Track and report on PR activities and their impact on business objectives.
  • Provide insights and recommendations based on analytics and industry trends.




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