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Public Relations Manager
3 months ago
We are seeking an experienced and dynamic Public Relations (PR) Manager to join our client from Automotive industry. You will develop and implement long-term PR strategies and detailed implementation plans, focusing on product communication, corporate PR, MarCom, and cross-functional initiatives.
Responsibilities:
- Develop and implement long-term public relations strategies, including product communication, corporate PR, MarCom, and cross-functional initiatives. Ensure timely and effective project execution.
- Coordinate with and report to HQ, providing localized PR solutions and evaluations.
- Collaborate with marketing, social media, and influencer teams on ongoing projects and integrated marketing communications (IMC) initiatives.
- Work cross-departmentally with product, network, aftersales, and backend functions.
- Establish and maintain media relations.
- Independently and collaboratively with agencies, manage brand, corporate, and product press releases.
- Handle crisis public relations, participate in managing major company emergencies, and propose crisis management plans.
- Organize PR and media events, as well as small company conferences.
- Conduct project summaries and gather market feedback post-events.
Requirements
- Education: Bachelor’s degree or higher in marketing, automotive engineering, economics, or business management.
- Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry.
- Proven ability to establish and maintain strong media relationships.
- Open-minded with a start-up mindset.
- Excellent communication, coordination, planning, and execution skills.
- Strong ability to handle pressure; proactive and innovative.
- Language Requirement: High level of proficiency in English
Requirements
Education: Bachelor’s degree or higher in marketing, automotive engineering, economics, or business management. Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry. Proven ability to establish and maintain strong media relationships. Open-minded with a start-up mindset. Excellent communication, coordination, planning, and execution skills. Strong ability to handle pressure; proactive and innovative. High level of proficiency in English