Head of Marketing(B2B)

3 weeks ago

Bangalore Urban, India Taglynk Full time

Job Summary:

The Head of Marketing (B2B) is responsible for developing and executing the overall marketing strategy to achieve the company's business goals. This role requires a deep understanding of B2B marketing, excellent leadership skills, and the ability to drive high-impact marketing initiatives. The ideal candidate will have experience in managing teams, brand positioning, lead generation, and customer relationship management within the B2B space.

Key Responsibilities:

Strategic Planning:

  • Develop and implement a comprehensive B2B marketing strategy aligned with business goals.
  • Conduct market research to identify new opportunities and target audiences.
  • Collaborate with senior leadership to define marketing goals, KPIs, and budgets.

Brand Management:

  • Oversee brand positioning, messaging, and consistency across all channels.
  • Enhance brand visibility and reputation within the B2B market.

Demand Generation:

  • Lead the development and execution of lead generation campaigns, including email marketing, content marketing, SEO/SEM, social media, and events.
  • Monitor and optimize campaigns to maximize ROI and conversion rates.

Content Strategy:

  • Develop and manage a content marketing strategy that resonates with the target audience.
  • Ensure the creation of high-quality, relevant content such as white papers, case studies, webinars, and blog posts.

Sales Enablement:

  • Collaborate with the sales team to create effective sales tools, presentations, and collateral.
  • Support sales efforts by providing insights into customer needs and preferences.

Digital Marketing:

  • Oversee the company’s digital marketing initiatives, including website management, PPC, and marketing automation.
  • Utilize data analytics to track, measure, and report on the effectiveness of marketing efforts.

Team Leadership:

  • Lead and mentor a team of marketing professionals, providing guidance and support to achieve team objectives.
  • Foster a culture of creativity, collaboration, and continuous improvement within the marketing department.

Partnerships & Alliances:

  • Identify and manage strategic partnerships and alliances that can enhance the company’s market position.
  • Collaborate with external agencies, vendors, and partners to execute marketing initiatives.

Budget Management:

  • Manage the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives.
  • Track and report on budget performance, making adjustments as needed.

Customer Insights:

  • Analyze customer feedback and market trends to inform marketing strategies.
  • Utilize data-driven insights to refine targeting and messaging efforts.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
  • 8+ years of experience in marketing, with a focus on B2B.
  • Proven track record in developing and executing successful B2B marketing strategies.
  • Strong leadership skills with experience managing a marketing team.
  • Expertise in digital marketing, including SEO, SEM, email marketing, and social media.
  • Proficient in marketing analytics tools and CRM platforms.
  • Excellent communication and interpersonal skills.
  • Ability to think strategically and drive execution.
  • Strong analytical and problem-solving abilities.
  • Experience in managing marketing budgets and vendor relationships.

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