Head of Marketing
4 days ago
About Our Client
Our client is a VC backed, innovative fintech company headquartered in the US with a subsidiary in Bangalore, India. To date, they have financed ~100 startups, with a presence in 15 countries globally.
Job Description
As the Head of Marketing, the candidate will be responsible for developing and executing the client's marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will work closely with the executive team to align marketing efforts with business goals and ensure effective reach out to the target audience of early-stage SaaS founders. This is a strategic and hands-on role requiring a blend of creativity, analytical thinking, and leadership skills.
The Successful Applicant
8+ years of experience in marketing roles, with a focus on B2B marketing in the fintech or SaaS industry. Familiarity with marketing automation tools and CRM systems. Bachelor's / master's degree in marketing, business, or a related field (MBA preferred). Proven track record and strong understanding of digital marketing, demand generation, and content marketing. Proven track record of developing and executing an end-to-end marketing strategy. Excellent written and verbal communication skills. (Preferred) Experience with marketing to a global audience and generating leads in India, USA, Europe, and Latin America.
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