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Head of Brand Marketing

2 months ago

bangalore, India KNR Management Consultants Full time
We are seeking a seasoned professional for the role of Head of Brand Marketing at a leading company in the Personal Care industry. This role will initially be based in Coimbatore for the first 8-11 months, with the possibility of relocation to Bangalore or another metropolitan area later. Extensive travel across India is expected. Please find below mentioned Job description:
Position: Head of Brand Marketing
Location: Coimbatore/Bangalore
Industry: Personal Care
Key Responsibilities:
Refine and oversee brand positioning and messaging to ensure market relevance and consistency.
Enhance brand equity and drive consumer loyalty through impactful marketing campaigns.
Develop and execute strategies for customer acquisition.
Create and implement comprehensive marketing strategies that align with business objectives and market trends.
Conduct market research to identify opportunities for growth and innovation across product categories.
Collaborate with sales, operations, and finance teams to ensure alignment of marketing strategies with business goals and revenue targets.
Plan and execute integrated marketing campaigns across various channels, including advertising, promotions, and events.
Monitor campaign performance and ROI, making data-driven adjustments to optimize results and achieve KPIs.
Build and maintain relationships with external partners, agencies, and stakeholders to support marketing initiatives.
Manage agencies and marketing suppliers.
Develop annual and quarterly forecasts and budgets.
Generate management reports and explore new techniques and channels to enhance brand awareness, traffic, conversion, and ROI.
Lead content expansion efforts and work closely with the sales team to boost brand salience.
Implement strategies for customer engagement and organic reach, including word-of-mouth campaigns.
Drive personalization strategies to increase engagement and develop organizational capabilities for member acquisition and talent creation.
Select and manage agency performance as needed.
Set goals for the sales division, conduct quarterly reviews, and align individual goals with business priorities.
Implement systems to enhance team efficiency.
Effective Planning and Relationship Management:
Conduct market research to understand customer behavior and trends.
Collaborate with product development, sales, and operations teams to ensure seamless execution of marketing initiatives.
Develop and implement ATL/BTL/Digital marketing strategies to support business objectives.
Oversee promotional campaigns, PR efforts, and other marketing activities to boost brand awareness, conversion, and ROI.
Manage marketing budgets in alignment with company goals and foster relationships with key partners, vendors, agencies, and media outlets.
Nurture and manage the lead funnel from generation through to conversion.
Team Enhancement and Motivation:
Train, mentor, and manage the marketing team.
Cultivate a culture of evaluation, learning, and optimization.
Collaborate with the sales team to enhance brand salience and set up digital content distribution channels for unified brand messaging.
Ensure effective campaign delivery to generate leads, increase brand awareness, and drive sales growth.
Develop strategies for customer engagement through email, WhatsApp, and other tools, and drive organic reach.
KPIs:
Primary KPIs: Revenue & ROI
Secondary KPIs: Conversion rate (in coordination with the Sales team), Brand reach, and engagement.
Establish review templates for effective monitoring and detailed monthly performance tracking.
Skills & Experience:
8-15 years of proven leadership experience in a senior marketing role.
Expertise in BTL, ATL,Brand Marketing & Digital Marketing.
Experience managing teams across various channels (Pharma/OTC/FMCG/Digital).
Background in consumer marketing with an entrepreneurial mindset is ideal.
In-depth knowledge of current marketing tools and techniques.
Preferably an MBA from a premier business school.
Base Location: Coimbatore (with potential relocation to a metropolitan city after 8-11 months)
Interested candidates can share their resume at