Manager Brand Marketing

1 week ago

bangalore, India ConsultBae India Private limited Full time
Role Overview: In this role you will be responsible for all brand marketing activities for Savaari India s cab business. We are looking for someone who is:
  • Passionate about consumer insights
  • Skilled in crafting integrated marketing plans for Digital ATL and BTL
  • Collaborative working with external agency partners and internal stakeholders
  • Consumerfirst oriented with an interest in linking marketing efforts to business impact
  • Holistic in brand thinking focusing on the entire brand experience across consumer touchpoints

Key Responsibilities:
1. Brand
  • Develop and implement innovative marketing strategies aligned with Savaari s overall brand strategy
  • Plan execute and track marketing campaigns across digital ATL and BTL media
  • Media Strategy and : Translate brand objectives into media strategies and gotomarket plans. Work with the media agency to execute and optimize plans (digitalfirst thinking)
  • Conduct research on market trends audiences and competitors to enhance engagement and conversions
  • Collaborate with external agencies influencers and content creators for effective campaign and brand visibility
  • Optimize and analyze campaign spending in relation to expected revenue and impact on brand and business metrics

2. & Tracking
  • Excellence : Track manage and report on campaign performance with pre mid and postcampaign analysis
  • Quick Turnaround : Ensure timely delivery on critical deliverables
  • Negotiation Skills : Negotiate with vendors for quality timely delivery and cost control
  • Invoice Tracking : Manage all vendor invoices and payments (pending and delivered)
  • Creative Collaboration : Work with creative teams or agencies to deliver artwork for collateral and campaign communications
  • Marketing Planning : Drive the marketing calendar and activations across ATL BTL PR and Digital
  • Crossfunctional Collaboration : Work effectively with stakeholders (Product Supply etc.) to support strategy

Qualifications:
  • Educational Qualification : MBA in Marketing or equivalent degree
  • Experience : 35 years of relevant experience in managing marketing campaigns from conception to tracking performance preferably in startups consumer tech or other B2C businesses

Preferred Experience:
  • 24 years as an Assistant Manager or Senior Brand Executive in core brand management ideally in startups FMCG Consumer Tech or B2C businesses
  • Endtoend Campaign Management : Experience in concept budgeting tracking and reporting
  • Strong Communication Skills
  • Proficient in Excel/Google Spreadsheets and PowerPoint

Behavioral Competencies:
  • Collaboration & Teamwork
  • Adaptability
  • Creativity & Innovation
  • ProblemSolving Mindset
  • Attention to Detail
  • Ownership & Accountability
  • Learning Mindset

About Savaari: Savaari Car Rentals is a leading car rental service in India offering premium reliable and affordable chauffeurdriven car rentals. We focus on Intercity travel and with a presence in over 2000 cities we are the largest car rental company in terms of geographical reach in India. We strive to provide a superior travel experience to our customers ensuring safety comfort and convenience. India s largest OTA Makemytrip has recently acquired a majority stake in Savaari thus placing immense trust in the brand to become India s largest Intercity Cab service.

media strategy,powerpoint,btl marketing,digital,adaptability,communication skills,digital marketing,management,consumer insights,campaign management,learning mindset,excel,campaigns,brand marketing,integrated marketing,creativity,atl marketing,strategy,collaboration,market research,creative collaboration,problem-solving,budgeting,attention to detail,mba in marketing,ownership,marketing planning,cross-functional collaboration,vendor management

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