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Brand and Marketing Manager

2 months ago

Gurugram, India WAHStory Full time

Job Overview: We are seeking an experienced and driven Brand Marketing Leader to join our team. This individual will be responsible for developing and executing comprehensive brand strategies, marketing plans, and product innovations to drive revenue and product growth. The ideal candidate is comfortable working cross-functionally, leveraging data-driven insights to ensure brand consistency across all platforms, and optimizing go-to-market (GTM) strategies.


Key Responsibilities:

  • Develop and implement brand strategies that align with company objectives and drive growth.
  • Coordinate cross-functionally with product, sales, and technology teams to ensure consistency in brand messaging and decisions across all channels.
  • Lead the execution of go-to-market strategies for new product launches and market expansions.
  • Analyze and report on brand performance metrics, providing data-driven insights and ROI analysis to refine strategies.
  • Monitor consumer trends, competitive landscape, and market shifts to inform strategic decisions.
  • Develop and optimize pricing, positioning, and distribution strategies to maximize profitability and market share.
  • Drive revenue growth by collaborating with sales teams, designing effective marketing campaigns, and expanding customer engagement initiatives.
  • Lead and manage a team of inside sales, PR, and social media professionals to achieve KPIs and enhance brand visibility.
  • Oversee social media and public relations efforts to strengthen brand positioning and reputation in the market.
  • Collaborate with tech and support teams to ensure smooth implementation of marketing campaigns and brand consistency across digital platforms.
  • Ensure continuous innovation by introducing new marketing strategies, channels, and approaches to adapt to changing market conditions.


Qualifications:

  • Bachelor’s degree or equivalent in Marketing, Business, or related fields (MBA preferred).
  • 3+ years of experience in brand management, marketing, or similar roles.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong analytical skills with the ability to derive insights from data and adjust strategies accordingly.
  • Experience working cross-functionally with teams across sales, product, and technical departments.
  • Excellent verbal and written communication skills, with the ability to articulate brand vision to stakeholders at all levels.
  • Demonstrated leadership skills, with experience managing and mentoring teams.
  • Strong project management skills and attention to detail.
  • Experience with digital marketing, social media management, and PR.
  • Ability to thrive in a fast-paced, dynamic environment with changing priorities.


Preferred Skills:

  • Knowledge of the latest marketing automation tools, CRM platforms, and data analytics software.
  • Experience with influencer marketing and strategic partnerships.
  • Familiarity with performance marketing and customer lifecycle strategies.
  • Experience in B2B marketing, product marketing, or SaaS environment.
  • Ability to innovate and drive new marketing approaches that challenge industry norms.


This role offers a unique opportunity to shape and grow our brand while collaborating with key teams to deliver impactful strategies that resonate in the market. If you’re passionate about brand building, driving growth, and executing on strategic marketing initiatives, we’d love to hear from you