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Category Marketing Manager
4 months ago
JOB OVERVIEW:
The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development
KEY STAKEHOLDERS: INTERNAL
R&D team, Analytics team and PR team
KEY STAKEHOLDERS: EXTERNAL
Media, Trade Activation, Innovation, market research, customers
REPORTING STRUCTURE:
GM Marketing
QUALIFICATION:
MBA in Marketing (Premium Institute preferred)
EXPERIENCE
•8 to 12 years of total work experience in OTC/ fmcg sector
• Should have exposure to NPD, activations, media planning, digital Campaigns
• Should have exposure to consumer Communications
• Analytical skills
• Leadership and planning ability
• Communication and presentation skills
Key Roles/Responsibilities:
Drive Key Business Agenda
Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring
Regular Monitoring of the brand key parameters and off take trends to ensure better planning
Sales & Collection target achievement brand
wise / product wise in accordance with Business Plan to achieve
Business Targets & Management Goals.
Market Share Target: Equal focus on products & brands across branches in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone. Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies
Develop and implement Marketing plans
Develop & implement marketing plans which addresses brand requirements short term & long term
Develop and implement the communication strategy for the brand.
Conceptualize & implement 360 degree marketing programs.
Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
Driving Digital campaigns/activations for the brand
Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
Visual Merchandising: Effective execution of ATL&BTL activities, product display support.
Generate Market Insights
Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals
so as to result in effective brand management.
Lead and generate strong consumer insights for NPD and powerful communication of the brand. Market intelligence and continuous follow up of competitor activities, Co ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.
People Management and Development
Lead, recruit, grow and retain high caliber talent to build competent teams.
Empower team members to move across existing opportunities and take on responsibilities independently
