Senior Marketing Lead | Retail

3 weeks ago

Gurugram, India FyndBridge Consultants & Advisors Full time

About the Role:

We are seeking a dynamic and creative Brand & Marketing Lead, for our esteemed Client, with 8-10 years of experience to drive our brand identity, strategy, and marketing efforts. The ideal candidate will have a startup mindset, a passion for retail, and a knack for creating high-impact campaigns. This role is pivotal in ensuring consistent communication across channels, crafting memorable customer experiences, and leading a high-performing team.


Key Responsibilities:

  • Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that ensures consistent communication across all channels, aligning with business objectives.
  • Marketing Calendar: Design an annual and seasonal marketing calendar to include high-impact campaigns and activations.
  • Stakeholder Collaboration: Partner with internal and external stakeholders to maintain brand consistency and alignment with organizational goals.
  • Public Relations: Build and execute effective PR strategies in collaboration with relevant stakeholders.
  • Visual Merchandising: Develop and implement a visual merchandising strategy, ensuring compelling product storytelling across stores.
  • Content Creation & Strategy: Lead the creation of engaging online content (long and short form) to captivate and retain customers.
  • Campaign Development: Design and execute ATL campaigns and support BTL activities to drive brand visibility.
  • Performance Marketing: Develop strategies to drive offline traffic using innovative performance marketing techniques.
  • Cross-functional Collaboration: Foster a strong collaborative culture with cross-functional teams and effectively manage a motivated team.

Ideal Candidate:

  • A strong understanding of retail dynamics and a track record of creating impactful campaigns leveraging digital channels for an omnichannel experience.
  • Aesthetic sensibilities with a keen eye for visual merchandising excellence.
  • Wacky, creative, and able to think outside the box.
  • Educational Background: MBA from a Tier I institute (MICA, ISB, etc.) preferred.

What We Value:

  • A startup mindset with a can-do attitude.
  • Proven ability to collaborate and build strong cross-functional relationships.
  • A strategic thinker who can roll up their sleeves to execute impactful initiatives.

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