Native Ads Media Buyer

7 days ago


Delhi, India Vivid Syndicate Full time

As a Native Ads Media Buyer, you will be responsible for planning, executing, and optimizing native advertising campaigns across various platforms, with a particular focus on Taboola and search arbitrage. You will work closely with our marketing team to develop strategies that maximize ROI and drive traffic to our clients' websites. Your role will involve constant analysis and adjustment to ensure the effectiveness of the campaigns.


Key Responsibilities:

  • Develop and implement native advertising strategies across platforms such as Taboola, Outbrain, and other native ad networks.
  • Manage and optimize search arbitrage campaigns to maximize revenue and ROI.
  • Conduct thorough market research and competitor analysis to identify opportunities for campaign improvement.
  • Create compelling ad creatives and copy that resonate with target audiences.
  • Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
  • Collaborate with the creative and content teams to ensure ads align with overall marketing goals and brand messaging.
  • Stay up-to-date with industry trends, platform updates, and best practices in native advertising and search arbitrage.
  • Test and implement new strategies and tools to improve campaign performance.

Qualifications:

  • Proven experience as a Media Buyer or similar role in native advertising, with a strong focus on Taboola and search arbitrage.
  • Proficiency in using native ad platforms (e.g., Taboola, Outbrain) and search arbitrage tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent understanding of digital marketing concepts and best practices.
  • Creative thinking and the ability to develop engaging ad creatives.
  • Strong communication and collaboration skills.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Experience with A/B testing and performance optimization.




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