Facebook Media Buyer
6 months ago
**Job Description of Media Buyer:
- **
- **Develop, implement, and manage comprehensive Facebook advertising strategies aligned with our ecommerce goals.**:
- **Perform audience research to identify and target relevant customer segments, utilizing advanced options within Facebook Ads Manager.**:
- Create compelling ad creatives including images, videos, and ad copy, maintaining alignment with the brand's identity.
- Monitor and optimize campaign performance using metrics like CTR, CPC, and conversion rates. Make data-driven decisions to improve campaigns.
- Conduct A/B tests of ad elements, landing pages, and audience segments to refine campaign performance.
- Collaborate with the creative team to produce captivating content that resonates with the audience and drives engagement.
- Stay updated with the latest industry trends and Facebook advertising changes to optimize strategies.
- Generate regular reports detailing campaign performance, insights, and recommendations.
- Manage advertising budgets effectively to ensure optimal allocation across campaigns.
- Manage End to End P&L responsibility of Media Buying vertical.
- Handle team of Media Planner and buyer to fulfil pitch requirements and existing client requirements from Media buying POV.
- Building media plan and strategy.
- Ensure selection of right channels, formats, and placements for the client campaign within the clients budget.
- Maintain past media plan successes, metrics, & benchmarks for performances
**Salary**: From ₹25,000.00 per month
**Benefits**:
- Health insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Experience**:
- total work: 1 year (required)
Ability to Commute:
- Delhi, Delhi (required)
Ability to Relocate:
- Delhi, Delhi: Relocate before starting work (required)
**Speak with the employer**
+91 9717763254
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