Facebook Ads Media Buyer

1 week ago

Delhi, India Star Producer Studios Full time
Attention Creative Geniuses Are You a Facebook/Meta Ad Media Buying Expert/Guru with at least 2-3 years of experience , specializing in helping experts/coaches generate high ticket leads...
(or if you know someone, do send over a referral and we'll be sure to compensate you for your connection).
In particular, we're targeting 3 key niches:
1) US-based dentists (we have a high-end coaching/training program for dentists)
2) Financial Planning Clients in the US (life insurance, annuity sales etc)
3) Life coaching niche (opportunity to become a life coach)
So if you have experience in these sectors, that would be a HUGE bonus.
We're Mission-driven and all about making an impact (check out our websites below).
Job Description/Responsibilities
Develop, implement, and manage high-converting Facebook/Meta ad campaigns to drive leads, sales, and ROI for clients in specific niches (e.g., dentists, financial planners, life coaches).
Conduct in-depth audience research and targeting to pinpoint high-quality leads for each client.
Create compelling ad copy, creatives, and offers that resonate with the target audience and convert.
Analyze performance data and provide actionable insights to continually optimize campaigns.
Manage large ad budgets (e.g., $10k-$100k/month+) , ensuring cost-effective results and scalability.
Experience and expertise working with video ads production team
Stay up-to-date with the latest Facebook Ads policies, trends, and algorithm updates to maintain a competitive edge.
Perform A/B testing on ad creatives, audiences, and strategies to maximize effectiveness.
Monitor and improve key performance metrics, such as CTR, CPC, ROAS, and conversion rates.
Collaborate with the creative team to develop engaging visual assets that align with campaign goals.
Build and maintain strong client relationships, providing regular reports and updates on campaign performance.
Manage retargeting and lookalike campaigns , leveraging Facebook Pixel data for optimal reach and conversion.
Troubleshoot and resolve ad disapprovals, account bans, or performance dips swiftly.
Use tools like Ads Manager, Business Suite, and third-party analytics platforms for precision targeting and tracking.
Understand and execute on the psychology of persuasion and customer journey mapping in the ads funnel.
Design and optimize full-funnel campaigns (cold, warm, and hot audiences) for consistent results.
Qualifications/Requirements
2-5+ years of hands-on experience managing successful Facebook/Meta Ads campaigns across various niches and ideally in at least one of the following markets: US, Canada, UK, and Australia.
Proven track record of scaling campaigns profitably with high ROAS (3x+ consistently).
Expert knowledge of Facebook Ads Manager, Business Manager, and analytics tools.
Strong understanding of media buying, audience segmentation, and retargeting strategies.
Excellent copywriting skills to craft high-converting ad copy tailored to diverse audiences.
Strong grasp of data analytics and reporting , with proficiency in interpreting KPIs and campaign metrics.
Familiarity with tools like Google Analytics, ClickFunnels, and CRM platforms.
Creative mindset with the ability to design engaging ad creatives (bonus for graphic design or Canva experience).
Experience working with niche markets, such as dentists, financial advisors, or life coaches.
Knowledge of Facebook Ads compliance policies to ensure accounts stay active and campaigns adhere to best practices.
Strong project management skills, with the ability to handle multiple campaigns simultaneously.
Passionate about marketing psychology and understands consumer behavior.
Mission-driven mindset with a focus on achieving impactful results for clients.
Ability to think outside the box and develop innovative strategies for scaling campaigns.
Bonus: Experience managing ad campaigns for coaching, consulting, or online course creators.
Extra Bonus if you know how to run Google/YouTube Ads
Preferred Personality Traits
Analytical thinker with a creative edge.
Resourceful problem-solver, especially under pressure.
Obsessed with staying ahead of industry trends.
High Integrity and Family oriented values
Collaborative yet highly self-motivated.

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