Search Arbitrage Media Buyer

4 days ago

delhi, India Vivid Syndicate Full time

As a Search Arbitrage Media Buyer, you will be responsible for managing and optimizing search arbitrage campaigns across various platforms, including Google Ads, Bing Ads, Facebook, and native advertising networks. Your primary goal will be to maximize profits by strategically buying and selling traffic. You will work closely with our content and analytics teams to ensure the success of our campaigns and achieve our business objectives.


Key Responsibilities:

  • Plan, execute, and optimize search arbitrage campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and native advertising networks.
  • Conduct thorough keyword and audience research to identify profitable opportunities.
  • Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
  • Manage budgets effectively, ensuring efficient allocation of resources to maximize profitability.
  • Collaborate with the content team to create compelling ad copy, visuals, and landing pages that drive conversions.
  • Utilize various analytical tools to track and report on campaign performance, providing insights and recommendations for improvement.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to maintain a competitive edge.
  • Test and experiment with new strategies, ad formats, and bidding techniques to optimize campaign performance.
  • Work closely with other team members to develop and implement comprehensive digital marketing strategies.

Qualifications:

  • Proven experience as a Media Buyer, preferably in search arbitrage or a related field.
  • Strong understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, Facebook Ads, and native advertising.
  • Proficiency in using platforms such as Google Ads, Bing Ads, Facebook Ads Manager, and native advertising networks.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong knowledge of keyword and audience research tools and techniques.
  • Experience with A/B testing and optimizing ad copy, visuals, and landing pages.
  • Ability to manage multiple campaigns and projects simultaneously.
  • Strong communication and collaboration skills.
  • Detail-oriented with a strong focus on achieving measurable results.
  • Self-motivated and able to work independently as well as part of a team.

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