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Google Ads Media Buyer for Search Arbitrage
7 days ago
The Google Ads Media Buyer for Search Arbitrage will be responsible for managing, optimizing, and scaling Google Ads campaigns with a focus on search arbitrage. The ideal candidate will have a deep understanding of Google Ads, keyword strategies, and performance analysis. You will work closely with our content and analytics teams to ensure our campaigns are effective and profitable.
Key Responsibilities:
- Develop, manage, and optimize Google Ads campaigns for search arbitrage.
- Conduct keyword research and competitive analysis to identify new opportunities.
- Monitor campaign performance and adjust strategies to meet KPIs and ROI targets.
- Collaborate with the content team to create effective ad copy and landing pages.
- Analyze data to identify trends, insights, and areas for improvement.
- Implement A/B testing to continuously improve campaign performance.
- Stay up-to-date with industry trends, changes in Google Ads policies, and emerging tools and technologies.
- Provide regular reports on campaign performance, insights, and optimization recommendations.
- Manage budgets effectively to maximize ROI and achieve campaign goals.
Qualifications:
- Proven experience as a Google Ads Media Buyer, with a focus on search arbitrage.
- In-depth knowledge of Google Ads, including keyword strategies, bid management, and campaign optimization.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience with A/B testing and other optimization techniques.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency with Google Analytics and other relevant tools.
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