Lead Meta Ads Media Buyer

5 days ago

delhi, India AdLeg Full time
Job Title:  Lead Meta Ads Media Buyer
Location:  Remote
Job Type:  Full-time
About Us:  AdLeg is a dynamic and innovative marketing agency dedicated to helping businesses thrive in the digital landscape. We specialize in delivering high-impact advertising strategies across various platforms, with a strong focus on Meta Ads (Facebook and Instagram). We are looking for a highly experienced Meta Ads Media Buyer to join our team and drive exceptional results for our clients.
Job Description:
As a Meta Ads Media Buyer, you will be responsible for developing, implementing, and optimizing Meta advertising campaigns for our diverse clientele. You will play a key role in achieving our clients’ marketing objectives by strategically planning and executing ad buys, analyzing performance data, and making data-driven decisions to maximize ROI.
Key Responsibilities
Campaign Strategy and Planning:
Develop comprehensive Meta Ads strategies tailored to clients’ business goals and target audiences.
Conduct in-depth research to understand client industries, competitive landscapes, and audience behavior.
Campaign Execution:
Create, manage, and optimize Meta Ads campaigns across Facebook, Instagram, and Audience Network.
Develop compelling ad creatives, including copywriting and visual elements, in collaboration with the creative team.
Set up ad sets, targeting, and bidding strategies for optimal performance.
Performance Analysis and Optimization:
Monitor and analyze campaign performance using Meta Ads Manager and other analytics tools.
Generate detailed performance reports and provide actionable insights to clients and internal teams.
Continuously test and refine ad creatives, audience segments, and bidding strategies to improve ROI.
Budget Management:
Efficiently manage advertising budgets to maximize the effectiveness of ad spend.
Allocate budgets across campaigns and ad sets based on performance metrics and client objectives.
Communication and Reporting:
Regularly communicate with the account manager to provide updates, gather feedback, and discuss campaign performance.
Present data-driven insights and strategic recommendations to clients in a clear and concise manner.
Conversion Tracking and Reporting:
Implement and manage Meta API conversion tracking to accurately measure campaign performance and ROI.
Troubleshoot and resolve any issues related to conversion tracking and data discrepancies.
Demonstrate an ability to learn and effectively utilize the Hyros platform for advanced tracking and attribution.
Qualifications
Experience:
Minimum of 3-5 years of experience in media buying with a strong focus on Meta Ads (Facebook and Instagram).
Proven track record of managing and optimizing large-scale ad campaigns with substantial budgets.
Skills:
In-depth knowledge of Meta Ads Manager, including advanced targeting, bidding strategies, and optimization techniques.
Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
Excellent communication and presentation skills, with the ability to convey complex information to clients in an understandable manner.
Proficiency in using analytics tools such as Google Analytics, Excel, and other reporting software.
Understanding of Meta API conversion tracking and the ability to troubleshoot and resolve tracking issues.
Willingness and ability to learn the Hyros platform for enhanced tracking and attribution.
Attributes:
Highly organized with strong attention to detail.
Creative thinker with the ability to develop innovative advertising strategies.
Proactive and results-oriented, passionate about staying ahead of industry trends and best practices.
Preferred Qualifications:
Experience with other digital advertising platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Certification in Facebook Blueprint or similar programs.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with a talented and collaborative team.
Continuous professional development and training opportunities.
Flexible working hours and remote work.
Unlimited PTO

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