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Demand Generation Specialist

3 months ago

Bengaluru, India YourTribe Full time

Roles and Responsibilities

  • Drive organization's demand generation strategies through paid digital marketing channels
  • Build, manage and scale multiple paid acquisition channels like Google Ads, Bing Ads and LinkedIn Ads to achieve pipeline objectives
  • Develop campaign strategies, design experiments and drive execution of campaigns through to completion
  • Monitor and analyze full funnel marketing metrics to make data-driven decisions and identify opportunities to optimize different channels
  • Increase efficiency of paid acquisition channels by continuously optimizing Cost Per Lead (CPL) and Cost Per Opportunity (CPO) metrics
  • Work closely with the SDR team to maintain quality of leads generated via a consistent Lead to Opportunity conversion rate
  • Collaborate with Product Marketing, Sales and other teams to continuously calibrate product positioning and messaging
  • Work with external agencies whenever required to develop and execute paid campaigns

Desired Candidate Profile

  • About 3 years of experience working on SEM and paid acquisition channels in a fast-paced environment
  • Some experience working in the B2B SaaS segment would be good to have, but not limiting
  • Some experience working in an agency environment would be good to have, but not limiting
  • An analytical mindset to understand data, quickly identify opportunities, and optimize on the go