Channel Activation Manager

4 weeks ago

Ahmedabad, India Zydus Wellness Full time

Role Purpose:


This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the company’s overall business strategy.


Key Accountabilities/ Responsibilities:

Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Process: In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

People: Excellent communication skills – should be able to interact with multiple stakeholders


Key Deliverables:

Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

Make NPD launches / Share gain plans in line with Organization goals

Lead 3rd Party Merchandiser Organization and ensure delivery on input measures – KPIs and output measures: ROI & Spend Effectiveness.

Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.


Key Interactions:

In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development



Key Dimensions:

Managing connections with the stakeholders

Within Function – GT Head, KAMs

Cross Function – Supply Chain Teams, Commercial team, Brand Marketing

External – Customer teams from MT / Ecom accounts

Educational Qualifications:

MBA Premier ‘B’ School

Experience (Type & Nature):

At least 5-7 years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager).

Functional Competencies :

Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines


Behavioral Competencies:

Proactive, result oriented, owns the work, takes initiatives on his own

Excellent communication skills – should be able to interact with multiple stakeholders

Excellent analytical, problem solving and negotiation skills

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