Key Account Manager

1 month ago


Delhi, India Sleepy Owl Coffee Full time

We're Sleepy Owl Coffee, an omni-channel challenger brand in the coffee space, on a mission to make India a coffee-drinking country. As a premium coffee brand, we proudly serve over 5,00,000+ coffee drinkers across the country. We have a presence both online in ~5000 stores and growing market share on digital channels. Backed by marquee investors and mentors like DSG Consumer Partners & Rukam Capital, we’re ready to scale our digital business. We need a dynamic Key Account Manager to grow our business on Quick-Commerce.


Key Responsibilities

  • Setting & achieving aspiration growth targets on Q-Com for Sleepy Owl.
  • Building an annual plan, defining metrics and reporting, and driving sales and P&L on Blinkit, Instamart & Zepto.
  • Executing complete day to day business operations of Q-Com at each level: On Platform Marketing, Inventory, Cataloging, Pricing, New Product Launches, Driving negotiations
  • Driving efficiency and effectiveness across the supply chain through accuracy in demand forecasting, and coordinating with cross functional teams to deliver on pre-set KPIs for inventory.
  • Building relationships with all relevant stakeholders with the aim to drive business.
  • Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships.
  • Building monthly sales forecast at a product level, defining levers of growth, monitoring product listing, performance, and ensuring growth in market share of each sub-category.


Key Deliverables:

  • Business delivery of turnover and market share as agreed.
  • Onsite presence for all major SKU’s - availability and right presence.
  • Execution of promotional campaigns with increased effectiveness.
  • Data capturing from the platform, and building reporting structures/dashboards in agreed formats.
  • Ensure sufficient level of stocks with E-retailer.


Qualification: 3 years of experience in E-Commerce (Mandatory) + MBA: Sales & Marketing (optional but recommended)


Key Skills

  • Should have worked either as a Category Manager with E-Com platform or have worked as KAM for E-Comm channel with a brand. Q-com specific experience will be given preference.
  • 3 years of experience (minimum). Proficient in Key Account Management, On-platform marketing, comfortable in managing large datasets, and leveraging insights to drive marketing penetration.
  • Well versed in PPC with experience in setting up + optimising campaigns.
  • Analytical, good Excel skills
  • Leadership and Influencing skills: Identify, build and use a wide network of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach
  • Initiative & Flexibility: Recognises the need to adapt to change & implement appropriate solutions. Be able to identify opportunities and recommend/influence for change to increase the effectiveness and success of campaigns.
  • Attitude & Aptitude for Sales
  • Should be a team player, working alongside people from all walks of life.



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