Manager - Marketing, AP Global

2 months ago

Mumbai, India Asian Paints Full time

Job Purpose:

  • Develop and drive all marketing initiatives and processes for concerned category of paints for the Unit
  • Work towards consumer insights and ATL and communication campaign designs
  • Design and facilitate execution of BTL activations through Sales & Marketing & Activation team
  • Influencer Management: development, maintenance and monitoring of Influencer loyalty program
  • Supporting the unit marketing team and provide support to the sales and activation teams in the unit
  • Coordination with Sales, R&D and Activation to drive product top lines, bottom lines & liquidation
  • Needs to play a key role in the supporting the local marketing & activation functions and build the capability across the team
  • Will handle marketing for UAE unit
  • Will also include certain key impact areas panning across all AP Global units


Primary Responsibilities:

  • Formulation of marketing plans and calendar to achieve desired goals for product categories of Protective Coating and New Product categories with differentiators of the products in this range w.r.t. competition.
  • Understand stakeholder requirements, comprehend specs and identifying existing / latent needs
  • Clear understanding of the competitive landscape and planning in accordance with it
  • Engaging with R&D on benchmarking exercises and U&A Studies
  • Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumers
  • Planning, monitoring and Supporting unit marketing function for New Product Launches
  • Influencer Management Development, maintenance and monitoring of Influencer
  • Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unit
  • Lead the digital marketing initiatives and train support unit marketing team– website, social mediating team
  • Marketing support for activation teams, performance monitoring for activation team and agency
  • Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communication


Qualifications

  • MBA in Marketing from top-rated colleges in India
  • Significant experience in Sales/Marketing/Activation. Should have definitely handled product/brand management roles for a considerable period.

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