Global Marketing Manager
4 weeks ago
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. GSK is one of the world’s foremost pharmaceutical and healthcare companies, and we are proud to be part of an industry that improves the lives of others. We embark on a significant transformation journey to support GSK in becoming a top-quartile data-enabled organization.
Job Purpose
Develop and execute the global Augmentin brand strategy and implement operational plans by working with cross-functional teams, to deliver global omnichannel promotional campaigns that are data driven and meet our customers and patient needs.
Key Responsibilities
Build exceptional brand knowledge and understanding of the brand strategy, science, and core value proposition. Partner with the Global Marketing Director (GMD) and teams in developing strategic brand plan focusing on delivering competitiveness and omnichannel acceleration. Lead the development of the strategic implementation plans encompassing insight-driven and customer-centric integrated omnichannel engagement to drive behaviour shifts & increases the share-of-voice with our key stakeholders (Customers, Patients and Pharmacists). Partner with co-creation markets to develop content strategy. Partner with region and local markets to support the implementation of the global strategy e.g. localising global content. Partner with cross-functional teams including (but not limited to) Global Medical, Region, co-creation markets, Customer Engagement Teams, Digital Marketing team, Compliance, Legal, & external agencies (creative, market research etc.) to create best-in-class marketing campaigns. Generate key insights by working across functional and geographic boundaries, asking the right questions, and analysing relevant data. Develop and deliver data-driven promotional campaigns and modular content. Embrace and embody a growth mindset and a desire to innovate and push the boundaries of digital promotion. Be a team expert on analysing content delivery, utilization and performance data in key markets and deliver data-driven recommendations for improvement in customer engagement (measured by reach/efficiency). Manage resources and A&P spends in the most efficient way with constant measurement of ROI and improvement. Manage product life cycle including exploring launching appropriate dose forms with deep understanding of the markets. Adapt to agile ways of working – to test, learn and fail fast. Ensure work output and actions are of the highest quality and ethical standards and are compliant with the company’s policies, code of conduct & regulations (as changed from time to time).Basic Qualifications:
8 to 10 years’ experience in Marketing/Digital Marketing/Trade Marketing/Commercial role. Ability to deliver high performance results within deadlines. Ability to function in highly dynamic, highly visible role and team. Experience in planning/delivering/measuring data-driven marketing campaigns, including working with creative agencies. Ability to understand and communicate scientific data. Strong experience in omnichannel marketing and in developing programs/solutions for customers with experience in dynamic content effectiveness preferred. Confident communicator with clear written and verbal communication skills, influencing capabilities. A strong accountability and adaptability mindset to deliver high quality outcomes with a constructive attitude under a high-pressure environment. Strong creativity and critical thinking to create relevant content for customers in existing and in new healthcare ecosystems. Ability to work in multi-matrix and multi-cultural teams across diverse geographies and time zones.At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.
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