Performance Management Specialist

3 weeks ago

Noida, India Uproi - Digital Marketing Agency Full time

Job Title: Performance Marketing Expert – US E-Commerce (Digital Products/Services)Location: RemoteShift Timing: FlexibleExperience: 2+ years in Performance Marketing (preferably in US E-Commerce or digital products domain)About the Role:We are looking for a Performance Marketing Expert to drive growth and ROI for our US-based e-commerce operations focused on digital products and services. The ideal candidate will have hands-on experience in creating, managing, and optimizing performance campaigns across multiple paid channels including Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant e-commerce platforms.Key Responsibilities:* Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, Bing, and other paid media platforms.* Manage full-funnel campaigns to drive sales, subscriptions, and conversions for digital products and services.* Analyze campaign data, track KPIs (ROAS, CPA, CTR, CVR), and provide actionable insights for continuous improvement.* Conduct A/B testing for creatives, ad copies, and landing pages to enhance conversion performance.* Collaborate with the design and content teams to create engaging ad creatives aligned with campaign objectives.* Optimize user acquisition strategies and retargeting campaigns to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost).* Stay updated on US market trends, consumer behavior, and emerging performance marketing tools or ad formats.* Prepare regular reports and dashboards showcasing performance metrics and ROI.* Manage campaign budgets effectively to ensure efficient spending and maximum profitability.Key Skills & Requirements:* Proven experience in Performance Marketing for E-Commerce (US Market) or digital product sales.* Expertise in Google Ads, Meta Ads Manager, and TikTok Ads.* Strong understanding of analytics platforms (Google Analytics, Data Studio, GA4, etc.).* Knowledge of conversion tracking, pixel setup, and attribution models.* Hands-on experience with Shopify, WooCommerce, or other E-Commerce platforms is preferred.* Excellent analytical skills and ability to translate data into strategy.* Strong communication and reporting skills.* Ability to work independently and manage multiple campaigns simultaneously.Preferred Qualifications:* Experience with email marketing automation (Klaviyo, Mailchimp, etc.) and affiliate marketing.* Familiarity with CRO (Conversion Rate Optimization) tools and methodologies.* Google Ads and Meta Blueprint Certifications are a plus.* Prior experience in digital product niches (software, subscriptions, online services, etc.) will be an advantage.What We Offer:* Competitive salary with performance-based incentives.* Opportunity to work with a growing US E-Commerce brand in the digital products space.* Collaborative and data-driven work environment.* Learning and growth opportunities in cutting-edge marketing technologies.

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