OOH-Planning and Buying

20 hours ago


Gurugram, India Brand Street Integrated Consultancy Network Full time

Responsible for strategizing, planning, and executing impactful Out-of-Home (OOH) campaigns. This role focuses on media buying, vendor negotiation, and performance optimization to deliver data-driven solutions aligned with client goals.


Key Responsibilities:

  • Media Strategy & Planning: Develop OOH strategies, align with campaign goals, and identify prime media opportunities.
  • Media Buying & Negotiation: Manage vendor relations, negotiate rates, and secure prime placements.
  • Campaign Execution: Oversee campaign implementation, ensure timely delivery, and address issues.
  • Data Analysis & Reporting: Track KPIs, analyse performance, and provide actionable insights.
  • Collaboration & Innovation: Work with cross-functional teams and introduce innovative OOH solutions.
Requirements:
  • Experience: 3-5 years in OOH planning and media strategy within an agency.
  • Skills: Strong analytical, negotiation, and communication skills. Proficient in OOH tools.
  • Education: Bachelor’s in Marketing, Advertising, or related fields.
*Budget* 5 LPAKey Competencies:

Strategic Thinking | Detail-Oriented | Negotiation | Effective Communication | Industry Knowledge | Client-Focused



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