Media Buying Manager- Integrated

2 months ago

Gurugram, India Havas Media Network India Full time

1. Budget Management & Allocation

  • Budget Planning: Work with internal stakeholders to allocate budgets across different media platforms (TV, print, digital, radio, OOH, etc.).
  • Cost Control: Ensure media investments are made within the assigned budget and negotiate rates with media partners for cost efficiencies.
  • Campaign Planning: Collaborate with teams to plan media campaigns that meet investment goals, with an understanding of target audiences and competitive landscape.
  • Trend Analysis: Keep up-to-date with industry trends, media consumption patterns, and technological advancements to improve media investment strategies.

2. Negotiation & Buying

  • Vendor Management: Engage with media vendors and negotiate contracts to secure the best rates, placements, and opportunities.
  • Discounts & Value-Adds: Leverage relationships to obtain value-added media placements or discounts that enhance media value.


3. Performance Tracking & Analysis

  • Campaign Performance: Monitor the effectiveness of media investments by tracking KPIs such as reach, engagement, impressions, and conversions.
  • ROI Measurement: Measure the return on investment for media spend and adjust strategies to maximize effectiveness.4. Cross-Channel Coordination


4. Relationship Management

  • Client Communication: Regularly communicate with clients or internal teams about the progress and performance of media campaigns.
  • Partnership Development: Build and maintain strong relationships with media partners, agencies, and vendors.


5. Post-Campaign Evaluation

  • Analysis & Reporting: Conduct a post-campaign analysis to assess the effectiveness of media investments and provide recommendations for improvement.


ABOUT HAVAS GROUP:

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website: havasgroup.com

#MeaningfulDifference


About Havas Media

Havas Media is the main media brand of Havas Media Group and operates in 150 countries. Havas Media services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

We believe that more meaningful media can help build more meaningful brands.

Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia

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