Strategy Manager

2 weeks ago

gurugram, India dentsu Full time

About Us:

Posterscope is a global leader in Out of Home (OOH) advertising, leveraging data-driven insights and innovative strategies to create impactful campaigns for our clients. As part of the Dentsu network, we focus on integrating creativity with technology to redefine the OOH landscape.


Role Overview:

We are seeking a dynamic and strategic thinker with at least 5 years of experience in the OOH advertising industry to join our team as a Strategy Manager. In this role, you will be responsible for developing and executing data-informed strategies that drive successful advertising campaigns for our clients. You will collaborate with cross-functional teams to ensure that our solutions are aligned with client objectives and market trends.


Key Responsibilities:

- Develop and implement strategic OOH advertising solutions that meet client goals and KPIs.

- Analyze market trends, audience insights, and competitive landscapes to inform strategy and drive innovation.

- Collaborate with creative, media, and analytics teams to deliver cohesive and effective campaigns.

- Manage client relationships, ensuring satisfaction and understanding of strategic recommendations.

- Present strategic insights and campaign proposals to clients and internal stakeholders.

- Monitor and evaluate campaign performance, providing actionable insights for optimization.

- Stay updated on industry trends, emerging technologies, and best practices in OOH advertising.


Qualifications:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Minimum of 5 years of experience in strategy development within the OOH advertising space.

- Strong understanding of OOH media planning, buying, and measurement methodologies.

- Excellent analytical skills with a data-driven mindset.

- Proven ability to manage multiple projects and deadlines in a fast-paced environment.

- Strong communication and presentation skills, with the ability to convey complex ideas clearly.

- Proficiency in OOH planning tools and analytics platforms is a plus.

- Experience in a collaborative, team-oriented environment.

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