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Category Lead

3 months ago


New Delhi, India Bennett Coleman & Co. Ltd. (The Times of India) Full time

About the department/function:

Business and Commercial handles the Supply Management function in our company. It is a key contributor to the company's competitiveness and performance by managing materials used by the organization efficiently and effectively. The function is responsible for procurement and management of raw materials, consumables, and services for the organization.

About the Position:

Associate General Manager/ Deputy General Manager - Event Procurement

Areas of Responsibility

  • Managing annual spend in Events, Campaigns, Seminars, Conferences & Exhibitions spread over different business verticals of the organization, Pan India
  • Collaboration with key stakeholders to develop a Sourcing matrix whilst continuously improving the value derived.
  • Identification & Finalization of vendors basis Category Specializations and Commercials. Formulate & Execute contracts documents ensuring adherence to established processes.
  • collaborate with Purchase-to-Pay (P2P) teams in the region.
  • Accountable for procurement needs being appropriately sourced, building a strong network and Ensures adherence to established procedures on Pan India basis.
  • Bring cost efficiencies through strategic thinking and use of technology for efficient management of all projects.
  • Create Deep understanding of various spend segments and induce new ideas in the value chain.

Educational Qualifications Required:

Requirements for Education / Experience

  • University degree; Master's degree preferred
  • A minimum of 10 years’ experience in Procurement, specific to Event Procurement and/or applicable in the Media industry
  • Effective communication and influencing skills, ability to convince and persuade others
  • Experience in liaising with external agencies and various departments at time of need.

Plausible candidate options are from:

  • Event management companies of repute
  • Event (marketing) teams of companies in FMCG/Telecom/durables verticals.
  • Agencies specializing in activations
  • TV production houses producing content like reality shows etc.
  • Senior Member from Event Company: Fountainhead, DNA etc.

Relevant Experience:

Knowledge/ Skill requirement

  • Good Knowledge of Indian Event market and understanding of Market Dynamics,
  • Sound understanding of possible transformation initiatives in Procurement and spend optimization programs such as Zero-Based Budgeting, Standardization & rate contracting etc.
  • Good Service provider connect Pan India and understanding of cost buildup pattern along the chain
  • Experienced in ideating and delivering change initiatives. Bring industry trends and creative solutions to ensure BCCL is always best in class
  • Resilience and ability to prioritize when confronting conflicting demand
  • Be a team player and a positive influence at work. Proven ability to work in a cross-functional team
  • Be resilient and agile to react and adapt to situations maximizing values and contribution to organization.


Additional pointers are given below:

  • This role is related to event procurement, where BTL activities, promotions, events and direct connect with individual customers.
  • Scanning for service providers, on ground exhibitions, seminars, depending upon the cities, the vendor changes.
  • Engage with vendors & then engage with response team for cost payment.
  • Aim is to try to improve EBDITA.

  • Since we have revived events, procurement cost is 50 crores-100 crores.
  • Range: 50 -150 crores, which will include the operation cost, venue booking (hotel, parking), celebrity management (cost), logistics component, publicity and promotion, gifts and purchase.
  • Specialization is in event areas , especially vendors where critical .
  • Should have industry perspective and knowledge of the event companies, more at a strategic level.

  • Background: Events, cost management , CA, Financial Accounting background. Higher component cost.

Location: Delhi.