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Category Marketing Manager
2 months ago
About us:
The fastest-rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 crore students, 450+ crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 900+ in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Roles and responsibilities:
- This role will own the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value.
- Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals.
- Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics.
- To achieve the given revenue and sales targets of the allocated category of exams
- Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.
- Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.
- Implementation of plans for the category in areas of price, promotion & product mix.
- Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory
- Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.
- Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan
- To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met
- Ensuring effective branding of the organization and events is done through various mediums as and when required.
- To make proper utilization of reports and their effective analysis for strategic thinking and execution.
- Develop sales enablement tools and train sales teams to win in the category.
- Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category.
Requirements :
- 2-3 years of Category management or similar experience with Ecommerce / Edtech organizations.
- Very deep business acumen and a strong problem solver.
- Highly driven and resourceful candidate (fast-paced start-up experience preferred)
- Excellent data analysis, data interpretation, and first principle problem-solving approach
- Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch
- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset
