Website Manager and Retention Marketing Specialist

3 weeks ago


Mumbai, India Flo Mattress Full time
  1. Website Management:
  • Lead the development and maintenance of our company website, ensuring it reflects our brand identity, is user-friendly, and optimized for conversion.
  • Collaborate with cross-functional teams, including design, content, and development, to execute website projects, updates, and enhancements.
  • Monitor website performance metrics, analyze data, and implement strategies to improve user experience and drive traffic and conversion rates.
  • Stay informed about industry trends, best practices, and emerging technologies to continuously enhance the website's functionality and effectiveness.
  1. Retention Marketing:
  • Develop and execute targeted retention marketing campaigns to increase customer loyalty, repeat purchases, and lifetime value.
  • Utilize customer data and segmentation strategies to personalize communications and promotions, driving engagement and retention.
  • Implement automated email marketing campaigns, drip campaigns, and loyalty programs to nurture customer relationships and encourage brand advocacy.
  • Analyze retention metrics, such as churn rate, customer lifetime value, and repeat purchase rate, to assess campaign effectiveness and optimize strategies for maximum impact.
  1. Cross-Functional Collaboration:
  • Collaborate closely with the marketing, sales, and customer experience teams to align website and retention marketing initiatives with broader business objectives.
  • Work with the content team to ensure website content is relevant, compelling, and optimized for SEO to drive organic traffic and improve search rankings.
  • Coordinate with the customer service team to gather insights and feedback from customers, informing website improvements and retention marketing strategies.




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