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Marketing Team Lead

3 months ago

Bhopal, India Care Yu Automation Full time
Key Responsibilities:
  1. Strategic Planning:
  • Market Analysis: Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Strategy Development: Develop comprehensive marketing strategies and plans to drive brand awareness, lead generation, and sales growth.
  1. Campaign Management:
  • Campaign Design: Create and oversee marketing campaigns across various channels, including digital, print, and events.
  • Execution: Manage the execution of marketing initiatives, including advertising, promotions, content marketing, and public relations.
  1. Team Leadership:
  • Team Management: Lead and mentor the marketing team, setting clear goals, and providing guidance and support.
  • Collaboration: Coordinate with other departments (e.g., sales, product development) to ensure alignment of marketing efforts with overall business objectives.
  1. Content Creation and Management:
  • Content Development: Oversee the creation of marketing materials, including brochures, website content, case studies, and social media posts.
  • Brand Messaging: Ensure consistent and compelling brand messaging across all marketing channels.
  1. Market Positioning:
  • Product Positioning: Develop strategies to effectively position storage racks and related products in the market.
  • Differentiation: Identify and communicate unique selling points and differentiators to target audiences.
  1. Lead Generation and Sales Support:
  • Lead Management: Implement lead generation strategies and work with the sales team to convert leads into customers.
  • Sales Tools: Develop sales tools and collateral to support the sales team and enhance their effectiveness.
  1. Performance Tracking and Reporting:
  • Metrics and Analytics: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and strategies.
  • Reporting: Prepare regular reports on marketing activities, ROI, and overall effectiveness to senior management.
  1. Budget Management:
  • Budget Planning: Develop and manage the marketing budget, ensuring optimal allocation of resources.
  • Cost Control: Monitor spending to ensure marketing activities are cost-effective and within budget.
Skills and Qualifications:
  • Educational Background: A degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications (e.g., MBA, digital marketing certifications) are a plus.
  • Experience: Proven experience in marketing management, preferably in the manufacturing or industrial sector.
  • Leadership Skills: Strong leadership and team management abilities.
  • Strategic Thinking: Ability to develop and implement strategic marketing plans.
  • Communication Skills: Excellent verbal and written communication skills.
  • Analytical Skills: Strong analytical skills to interpret market data and campaign performance.
  • Creativity: Creative thinking to develop compelling marketing content and campaigns.
  • Technical Proficiency: Familiarity with marketing tools and platforms (e.g., CRM systems, digital marketing tools, analytics software).
Working Environment:
  • Industry: You will work within the manufacturing sector, specifically focused on storage solutions.
  • Setting: The role may involve office work for planning and coordination, and occasional travel to trade shows, client sites, or industry events.

This role requires a blend of strategic vision, leadership, and hands-on marketing execution to effectively promote the company’s products and drive growth in a competitive market.